Agricultural pesticide advertising
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Spickler, Larry (author)
- Format:
- Report
- Publication Date:
- 1988-10-31
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03103
- Subject Term:
- advertising, campaigns, chemicals, commercial organizations, farmers, image, pesticides, public relations, rural-urban communication, and television
- Notes:
- Resources for agricultural editors from the manager of communications for the Agricultural Division of Ciba-Geigy Corporation. They include a news release (3 pages) about several new television commercials supporting the American farmer. A backgrounder (4 pages)identifies a variety of ways in which the company has portrayed a positive image about the business of farming.