Advertising agrarian unreality: college students' preferences for agricultural commodity advertising content

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Specht, Annie R. (author) and Rhoades, Emily B. (author)
    Format:
    Paper
    Publication Date:
    2011-02
    URL:
    https://sites.google.com/a/extension.org/saasagcomm/proceedings
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01502
    Subject Term:
    accuracy, advertising, agrarianism, appeals (message), campaigns, commodity promotion, communication methods, dairy, farming methods, image, message content, television, visual communication, and bias
    Notes:
    Paper presented in the Agricultural Communications Section of the Southern Association of Agricultural Scientists annual meeting, Corpus Christi, Texas, February 6-7, 2011. 23 pages.

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