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Advertising agrarian unreality: college students' preferences for agricultural commodity advertising content

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Specht, Annie R. (main author), Rhoades, Emily B. (author)
Format:
Paper
Publication Date:
2011-02
URL:
https://sites.google.com/a/extension.org/saasagcomm/proceedings
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188
Subject Term:
accuracy, advertising, agrarianism, appeals (message), campaigns, commodity promotion, communication methods, dairy, farming methods, image, message content, television, visual communication, bias
Notes:
Paper presented in the Agricultural Communications Section of the Southern Association of Agricultural Scientists annual meeting, Corpus Christi, Texas, February 6-7, 2011. 23 pages.