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And now a word from our sponsors: how to create an effective nutrition television commercial

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Swartz, Julie (main author)
Format:
Journal article
Publication Date:
1999-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146
Subject Term:
advertising, appeals (message), communication planning, food, message content, nutrition, nutrition information, social marketing, television, writing skills, diets
Notes:
Steps to using television commercials as an effective social marketing tool for nutrition education.