- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Swartz, Julie (author)
- Format:
- Journal article
- Publication Date:
- 1999-12
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23109
- Journal Title:
- Journal of the American Dietetic Association
- Journal Title Details:
- 99(12) : 1502
- Subject Term:
- advertising, appeals (message), communication planning, food, message content, nutrition, nutrition information, social marketing, television, writing skills, and diets
- Notes:
- Steps to using television commercials as an effective social marketing tool for nutrition education.
