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    1. Advertisers seeking more broadcast outlets for peaks

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    4. Broadcast and budgets hold up well in face of soft economy

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    5. Broadcaster wears many hats

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    7. Broadcasters bring fast, reliable info to farm producers : NAB links full-time specialists, promotes advances in research & data (farm broadcast '87, regional reports)

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    8. Communication need greater than ever because of economy : study reveals that radio is 'nearly indispensable as carrier of information' (farm broadcast '85, regional reports)

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    10. Economic, political news having greater farm impact : broadcasters adjusting information menu to reflect expanded horizons (farm broadcast '85, regional reports)

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