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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Greenfield, J. (author)
Format:
Journal article
Publication Date:
1975
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26433
Journal Title:
Columbia Journalism Review
Journal Title Details:
14(3) : 16
Subject Term:
advertising , agrarianism , appeals (message) , image , rural areas , rural life , television , television programming , trends , and marketing communication
Notes:
Examines the irony that advertisers are selling products that have contributed to the collapse of a rural way of life that is being idealized in prime time television programming.