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Boob rubes

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Greenfield, J. (main author)
Format:
Journal article
Publication Date:
1975
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, agrarianism, appeals (message), image, rural areas, rural life, television, television programming, trends, marketing communication
Notes:
Examines the irony that advertisers are selling products that have contributed to the collapse of a rural way of life that is being idealized in prime time television programming.