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102. Safety and health perceptions and concerns of custom harvesters
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Steffen, R.W. (author), Frazier, K.W. (author), Watson, D.G. (author), and Harrison, T.V. (author)
- Format:
- Journal article
- Publication Date:
- 2007-01-01
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09459
- Journal Title:
- Journal of Agricultural Safety and Health
- Journal Title Details:
- 13(4) : 349-355
103. Latino farmworker perceptions of the risk factors for occupational skin disease
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Arcury, Thomas A. (author), Vallejos, Quirina M. (author), Marin, Antonio J. (author), Feldman, Steven R. (author), Smith, Gerrell (author), and Quandt, Sara A. (author)
- Format:
- Journal article
- Publication Date:
- 2006
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09476
- Journal Title:
- American Journal of Industrial Medicine
- Journal Title Details:
- 49 : 434-442
104. A study of the values in rural living
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Anderson, W.A. (author)
- Format:
- Abstract
- Publication Date:
- 1947-11
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09534
- Notes:
- Hal R. Taylor Collection, Agricultural Experiment Station, Cornell University, Ithaca, New York. Abstract of Experiment Station Memoir 277.
105. Agricultural information patterns and decision making
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Johnson, Glenn L. (author) and Haver, Cecil B. (author)
- Format:
- Research summary
- Publication Date:
- 1958
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09537
- Notes:
- Hal R. Taylor Collection, Summary of unpublished bulletin, Agricultural Experiment Station, Michigan State University, East Lansing. 3-page summary.
106. What consumers really think about farmers - and food
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 1981-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09604
- Journal Title:
- Successful Farming
- Notes:
- Delmar Hatesohl Collection, 1 page., Overview of findings from three farmers and an SF editor with consumers and members of the urban press in three U.S. cities.
107. Like searching for the legendary Holy Grail
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stroud, David (author / Former president, National Live Stock and Meat Board)
- Format:
- Journal article
- Publication Date:
- 1982-09
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09615
- Journal Title:
- Beef
- Journal Title Details:
- : 7
- Notes:
- Delmar Hatesohl Collection, Author addresses "a kind of 'siege mentality' among producers." Suggests that it may make them feel better, "but it doesn't work."
108. Consumers want simpler food system, lower food prices, ACA survey shows
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Marcy, Steven (author)
- Format:
- Journal article
- Publication Date:
- 1977-02-21
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09618
- Journal Title:
- Feedstuffs
- Journal Title Details:
- Volume 49
- Notes:
- Delmar Hatesohl Collection, Cites results of a consumer survey by the Agriculture Council of America.
109. Tailoring Extension efforts for promotion of diversified crop rotation systems
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wang, Tong (author), Kasu, Bishal B. (author), Jacquet, Jeffrey (author), and Kumar, Sandeep (author)
- Format:
- Poster
- Publication Date:
- 2018
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09655
- Notes:
- Poster presentation at the 2018 Agricultural and Applied Economics Association annual meeting, Washington, D.C., August 5-7, 2018.
110. Survey: Nearly half of U.S. consumers avoid GMO foods: large majority primarily concerned about human health impact
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research report
- Publication Date:
- 2018-06-27
- Published:
- USA: International Food Information Council Foundation, Washington, D.C.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09674
- Notes:
- 4 pages.
111. Department of agricultural journalism University of Wisconsin-Madison: Faculty and graduate student research, 1993
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research report
- Publication Date:
- 1993
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09933
- Notes:
- NCR-90 Collection, Prepared for the NCR-90 meeting. Purdue University, Oct. 27-29, 1993. 13 pages.
112. Safely through the gate: Exploring media coverage and journalists decisions on the flow of farm safety stories
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Swenson, Rebecca (author), Roiger, Brandon (author), and Murillo, Alexis (author)
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09958
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(2)
- Notes:
- 13 pages.
113. Radio misses the bus on broadcasting farm news
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Luacan, Victor (author)
- Format:
- Journal article
- Publication Date:
- 1982-10
- Published:
- Philippines: Communicators for Agricultural and Rural Development, Laguna, Philippines
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10057
- Journal Title:
- CARD News
- Journal Title Details:
- 3(4) : 4
- Notes:
- This brochure is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Summary of research findings about farmer experiences with and perceptions of agricultural radio programming in a region of the Philippines.
114. What farmers read
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 1982-05
- Published:
- Philippines: Communicators for Agricultural and Rural Development, Laguna, Philippines
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10064
- Journal Title:
- CARD News
- Journal Title Details:
- 3(1) : 2-3
- Notes:
- This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Summarizes findings of a Visayas State College of Agriculture study involving the reading preferences and patterns of farmers in Eastern Visayas, Philippines.
115. Advances in sheep welfare
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ferguson, Drewe (author), Lee, Caroline (author), and Fisher, Andrew (author)
- Format:
- Book
- Publication Date:
- 2017
- Published:
- Duxford, United Kingdom: Woodhead Publishing
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10099
- Notes:
- 318 pages., Available through the University of Illinois at Urbana-Champaign Library. Patrons outside of the university system should contact the ACDC for assistance accessing text., Via University of Illinois at Urbana-Champaign Library catalog., Advances in Sheep Welfare examines the recent advances made in sheep welfare assessment, handling and management, providing state-of-the-art coverage of the welfare needs of one of the world's most widely farmed animals. The book begins with an introduction to sheep welfare in Part One, with chapters covering biology and natural behavior, sheep production systems, and consumer and societal expectations for sheep products. Part Two goes on to highlight new advances in sheep welfare assessment, before Part Three outlines a wide range of solutions to sheep welfare challenges. The final section looks ahead to the future, considering what sheep welfare will look like in 2030 and beyond. This book is an essential part of the wider ranging series Advances in Farm Animal Welfare, with coverage of cattle, sheep, pigs and poultry.
116. Consumer and societal expectations for sheep products
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Coleman, Grahame (author)
- Format:
- Book
- Publication Date:
- 2017
- Published:
- Duxford, United Kingdom: Woodhead Publishing
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D10102
- Journal Title:
- Advances in sheep welfare
- Notes:
- 318 pages., Book in the University of Illinois online collection. Search other sources or contact ACDC., Pages 37-51 in Ferguson, D.; Lee, Caroline; and Fisher, Andrew. 2017. Advances in sheep welfare. Woodhead Publishing, Duxford, United Kingdom.
117. Knowledge, attitude and practices relating to zoonotic diseases among livestock farmers in Punjab, India
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Singh, B.B. (author), Kaur, R. (author), Gill, G.S. (author), Gill, J.P.S. (author), Soni, R.K. (author), and Aulakh, R.S. (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- India: Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10184
- Journal Title:
- Acta Tropica
- Journal Title Details:
- 189: 15-21
- Notes:
- Journal homepage: www.elsevier.com/locate/actatropica, Via online journal, Zoonotic diseases cause significant health and economic impact in developing countries such as India. Many zoonotic diseases are prevalent in the livestock and as an occupational zoonosis in the livestock farmers in India. Lack of knowledge on the disease transmission, prevention and control measures is a potential high risk for the occurrence of zoonotic diseases in the livestock and its keepers in India. We conducted this study to understand knowledge, attitude and practices of livestock farmers regarding zoonoses. Five villages from each of the 22 districts of the state were conveniently selected (n = 110). Farmers available at village community sites were enrolled in the study and requested to complete a custom designed questionnaire (n = 558). In addition, livestock farmers attending basic livestock husbandry training were also surveyed (n = 301). Data from questionnaires was used to create three index variables: (a) knowledge score; (b) attitude score and (c) practice score. Association between demographic and other explanatory variables with knowledge score was evaluated using linear regression analyses. Similarly, the association between knowledge and attitude score with practice score was evaluated. Of the 859 participants, 685 (80%) livestock farmers had heard the term ‘zoonoses’ but only 345 (40%), 264 (31%) and 214 (25%) farmers were aware of the zoonotic nature of tuberculosis, Japanese encephalitis and taeniosis, respectively. For practices, 23% farmers reported consumption of raw milk and only 10% and 8% livestock farmers ever got their animals tested for brucellosis and tuberculosis, respectively. The low level of education and being a cattle farmer were negatively associated with the farmer’s knowledge on zoonotic diseases. The attitude score was positively associated with the practice score of the participants. The results indicate need for educating the livestock farmers particularly those with a low level of education to reduce the health and economic impact of zoonotic diseases in India.
118. Eco-efficiency among dairy farmers: the importance of socio-economic characteristics and farmer attitudes
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Urdiales, Maria Perez (author), Lansink, Alfons Oude (author), and Wall, Alan (author)
- Format:
- Journal article
- Publication Date:
- 2016
- Published:
- Spain: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10186
- Journal Title:
- Environmental Resource Economics
- Journal Title Details:
- 64(4): 559-574
- Notes:
- pgs. 559–574, Via online journal, The aim of this paper is to assess the eco-efficiency of dairy farms in Spain. To do so, we use data from a survey carried out in 2010 for the specific purpose of analysing the environmental performance of 50 dairy farms in the Spanish region of Asturias. The survey contains information on nutrients balances and greenhouse gas emissions which is used to calculate environmental pressure indicators. Eco-efficiency is measured using data envelopment analysis. We analyse the influence of farmers’ socio-economic characteristics and attitudes in explaining these eco-efficiency scores using truncated regression and bootstrapping procedures. On average, the dairy farms are found to be highly eco-inefficient. Among our results, farmers that are younger, that plan to continue in operation in the foreseeable future and that participate more in training schemes are found to be more eco-efficient. Self-reported positive environmental habits are also reflected in actual eco-efficient performance. We quantify these potential gains in eco-efficiency through a simulation analysis based on the estimated model’s coefficients.
119. Application of multiple behaviour change models to identify determinants of farmers' biosecurity attitudes and behaviours
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Richens, I.F. (author), Houdmont, J. (author), Wapenaar, W. (author), Shortall, O. (author), Kaler, J. (author), and O'Connor, H. (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- United Kingdom
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 5 Document Number: D10193
- Journal Title:
- Preventive Veterinary Medicine
- Journal Title Details:
- 155 : 61-74
- Notes:
- 13 pages., Via UI online subscription.
120. Citizens, consumers and farm animal welfare: A meta-analysis of willingness-to-pay studies
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Clark, Beth (author), Stewart, Gavin B. (author), Panzone, Luca A. (author), Kyriazakis, Ilias (author), and Frewer, Lynn J. (author)
- Format:
- Online journal article
- Publication Date:
- 2017-04
- Published:
- USA: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 5 Document Number: D10194
- Journal Title:
- Food Policy
- Journal Title Details:
- 68: 112-127
- Notes:
- 16 pages., via online journal, The sustainable intensification of animal production systems is increasing as a consequence of increased demand for foods originating from animals. Production diseases are particularly endemic in intensive production systems, and can negatively impact upon farm animal welfare. There is an increasing need to develop policies regarding animal production diseases, sustainable intensification, and animal welfare which incorporate consumer priorities as well as technical assessments of farm animal welfare. Consumers and/or citizens may have concerns about intensive production systems, and whether animal production disease represent a barrier to consumer acceptance of their increased use. There is a considerable body of research focused on consumer willingness-to-pay (WTP) for improved animal welfare. It is not clear how this relates specifically to a preference for reduced animal production disease incidence in animal production systems. A systematic review and meta-analysis were conducted to establish the publics’ WTP for farm animal welfare, with a focus on production diseases which arise in intensive systems. Systematic review methodology combined with data synthesis was applied to integrate existing knowledge regarding consumer WTP for animal welfare, and reduced incidence of animal production diseases. Multiple databases were searched to identify relevant studies. A screening process, using a set of pre-determined inclusion criteria, identified 54 studies, with the strength of evidence and uncertainty for each study being assessed. A random effects meta-analysis was used to explore heterogeneity in relation to a number of factors, with a cumulative meta-analysis conducted to establish changes in WTP over time. The results indicated a small, positive WTP (0.63 standard deviations) for farm animal welfare varying in relation to a number of factors including animal type and region. Socio-demographic characteristics explained the most variation in the data. An evidence gap was highlighted in relation to reduced WTP for specific production diseases associated with the intensification of production, with only 4 of the 54 studies identified being related to this. A combination of market and government based policy solutions appears to be the best solution for improving farm animal welfare standards in the future, enabling the diverse public preferences to be taken into consideration.
121. Exploring influences of different communication approaches on consumer target groups for ethically produced beef
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Risius, Antje (author) and Hamm, Ulrich (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Germany
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 6 Document Number: D10226
- Journal Title:
- Journal of Agricultural and Environmental Ethics
- Journal Title Details:
- 31 : 325-340
122. Intergenerational environmental communication: child influence on parent environmental and behavior
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Straub, Crista L. (author) and Leahy, Jessica E. (author)
- Format:
- Online journal article
- Publication Date:
- 2017-09-07
- Published:
- USA: American Society of Agronomy
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10249
- Journal Title:
- Natural Sciences Education
- Journal Title Details:
- 46(1) : 1-9
- Notes:
- 9 pages., Via online journal., Intergenerational environmental communication (IGEC) was examined using pre- and post-survey research after child participation in a groundwater environmental education (EE) program. The EE program increased child knowledge, but did not significantly increase parent knowledge. There was also a significant difference between perceived levels of environmental communication (EC) between child and parent, with parents indicating higher levels of EC than their children. Participants reporting low EC levels had significantly less interest in, concern for, or knowledge about environmental issues. Several key factors initiated IGEC between children and their parents, including saving household money by changing environmental behaviors, exposure to media sources that reported environmental news, and school activities such as homework related to environmental issues. Environmental educators should be cautious when implementing EE programs, as additional considerations are essential to determine what influence, if any, child participants have beyond the classroom. Continued research is needed to increase EC between children and their parents with the hope of improving intergenerational approaches to environmental issues.
123. Barriers to participatory extension in Egypt: agricultural workers' perspectives
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- McDonough, Chris (author), Nuberg, Ian K. (author), and Pitchford, Wayne S. (author)
- Format:
- Journal article abstract
- Publication Date:
- 2015
- Published:
- Egypt: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10280
- Journal Title:
- Journal of Agricultural Education and Extension
- Journal Title Details:
- 21(2)
- Notes:
- 2 pages., Via UI online subscription., Purpose: This paper examines extension practises of agricultural workers within the Egyptian government and the perceived barriers they face in implementing participatory approaches, identifying improvements required in research and extension processes to meet the real needs of Egyptian farming communities. Design/Methodology/Approach: Key barriers for engaging in participatory extension were identified using content analysis of semi-structured interviews, surveys and focus group discussion of 37 government agricultural workers along with participant observation and review of existing literature. Findings: The majority of workers surveyed understood basic participatory extension principles and desired to use these approaches. Changing from traditional ‘top down’ extension to systems that engage with farmers' needs at the community level is made difficult due to the aging and poorly functioning Village Extension Worker (VEW) network. Thus, it is far easier for the research driven extension programmes to use technology transfer models. Practical Implications: Participatory extension relies on strong relationship building and open communication between farmers, extension workers, researchers, interest groups and policy-makers. The Egyptian government must properly establish and resource the pivotal role of VEWs within the extension system to meet its strategic aims of modernising agriculture, developing food security and improving the livelihoods of rural inhabitants. Originality/Value: This paper captures the unique perspectives of government research, extension and education workers involved in agricultural development at a time directly after the 2010 revolution, when they were able to more openly reflect on the past and present situations.
124. Exploring the uses and gratifications of agricultural blog readers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Meyers, Courtney (author), Gracey, Kate (author), Irlbeck, Erica (author), and Akers, Cindy (author)
- Format:
- Online journal article
- Publication Date:
- 2015
- Published:
- USA: Association for Communication Excellence
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10299
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 99(4) : 1-13
- Notes:
- 13 pages., Via online journal., Blogs are a type of social media that present a unique opportunity to provide information to a large audience without the constraints of traditional media’s gatekeeping barriers. Within agriculture, several studies have examined agricultural blogs but not from the perspective of blog readers. Therefore, the purpose of this study was to describe the uses and gratifications of agricultural blog readers. This study used a descriptive survey research design and online questionnaire to assess agricultural blog readers’ demographics, Internet and blog use, attitudes toward agriculture, and motivations for reading blogs. Findings indicated most respondents had direct experience in agriculture and were supportive of the industry. The strongest motivations for accessing agricultural blogs were to find out what other people think about important issues or events and to find alternatives not covered by traditional news sources. Blogs proved to be a useful source of information, but more should be done to expand reach beyond those in the industry. Additional research is needed to more fully describe agricultural blog readers’ uses and gratifications.
125. Communication strategies in the age of decentralisation and privatisation of rural services: lessons from two African experiences
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ramírez, Ricardo (author) and Quarry, Wendy (author)
- Format:
- Newsletter article
- Publication Date:
- 2004-07
- Published:
- Agricultural Research & Extension Network
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10319
- Journal Title:
- AgREN Newsletter
- Notes:
- 20 pages., Via online newsletter article., This paper describes the challenges of decentralisation and privatisation of rural services from the perspective of communication strategy development. The wave of decentralisation and privatisation in rural services worldwide creates challenges for rural communities, service providers and local governments. Local organisations – both in government and civil society – are confronted with rules and procedures that are unprecedented. The new roles require significant changes in attitudes, skills, and especially a new level of accountability. While communication strategies are only a part of the transformation, they are strategic tools that merit attention. This is an account of two cases where the authors have been involved in developing communication strategies aimed specifically at helping stakeholders make this transition. The first is the case of the Communication and Information Strategy for the National Agricultural Advisory Services Programme (NAADS) of Uganda. The second is the formulation of a plan to communicate the National Water Policy (NWP) and Rural Water Transition Plan in Mozambique. The paper concludes with some design principles for other strategies and with a review of the importance of communication research and planning.
126. Seeing is not always believing: crop loss and climate change perceptions among farm advisors
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Niles, Meredith T. (author), Wiener, Sarah (author), Schattman, Rachel E. (author), Roesch-McNally, Gabrielle (author), and Reyes, Julian (author)
- Format:
- Online journal article
- Publication Date:
- 2019-03-26
- Published:
- USA: IOP Publishing Ltd.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10345
- Journal Title:
- Environmental Research Letters
- Journal Title Details:
- 14(4)
- Notes:
- 11 pages., Via online journal article., As climate change is expected to significantly affect agricultural systems globally, agricultural farm advisors have been increasingly recognized as an important resource in helping farmers address these challenges. While there have been many studies exploring the climate change belief and risk perceptions as well as behaviors of both farmers and agricultural farm advisors, there are very few studies that have explored how these perceptions relate to actual climate impacts in agriculture. Here we couple survey data from United States Department of Agriculture farm service employees (n = 6, 514) with historical crop loss data across the United States to explore the relationship of actual climate-related crop losses on farm to farm advisor perceptions of climate change and future farmer needs. Using structural equation modelling we find that among farm advisors that work directly with farms on disaster and crop loss issues, there is a significant positive relationship between crop loss and perceived weather variability changes, while across all farm advisors crop loss is associated with reduced likelihood to believe in anthropogenic climate change. Further, we find that weather variability perceptions are the most consistently and highly correlated with farm advisors' perceptions about the need for farm adaptation and future farmer needs. These results suggest that seeing crop loss may not lead to climate change belief, but may drive weather variability perceptions, which in turn affect farm adaptation perceptions. This lends further evidence to the debate over terminology in climate change communication and outreach, suggesting that weather variability may be the most salient among agricultural advisors.
127. Public Attitudes Toward Ecological Restoration in the Chicago Metropolitan Region
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bright, Alan D. (author), Barro, Susan C. (author), and Burtz, Randall T. (author)
- Format:
- Online journal article
- Publication Date:
- 2010-11-30
- Published:
- USA: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10346
- Journal Title:
- Society & Natural Resources
- Journal Title Details:
- 15(9):763-785
- Notes:
- 24 pages., Via online journal., We examined the relationship between attitudes toward urban ecological restoration and cognitive (perceived outcomes, value orientation, and objective knowledge), affective (emotional responses), and behavioral factors using residents of the Chicago Metropolitan Region. Positive and negative attitudes were both related to perceived outcomes of ecological restoration. In addition, positive attitudes were related to values while negative attitudes were related to emotions. Attitudes of high and low importance groups were connected to perceived outcomes of ecological restoration; however, attitudes of the high importance group were also related to values, emotions, and behavior. Positive and negative attitude groups differed on perceived outcomes, basic beliefs, knowledge, and behavior. Implications lie in understanding of complex attitudes toward natural resource issues and improved communication efforts to influence or educate the public.
128. Forest ownership changes in Europe: State of knowledge and conceptual foundations
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Weiss, Gerhard (author), Lawrence, Anna (author), Hujala, Teppo (author), Lidestav, Gun (author), Nichiforel, Liviu (author), Nybakk, Erlend (author), Quiroga, Sonia (author), Sarvašová, Zuzana (author), Suarez, Cristina (author), and Živojinović, Ivana (author)
- Format:
- Online journal article
- Publication Date:
- 2019-04-09
- Published:
- Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10353
- Journal Title:
- Forest Policy and Economics
- Journal Title Details:
- 99 : 9-20
- Notes:
- 10 pages., Via online journal., Forest ownership is changing in Europe. Reasons include recent institutional changes in Eastern Europe, changing lifestyles of non-agricultural owners and afforestation. At present, there is little comparative analysis across Europe, and the implications that these changes have for forest management and for the fulfilment and redefinition of policy objectives have not been addressed systematically. This paper has been developed in the framework of a European research network on forest ownership change, based on conceptual work, literature reviews and empirical evidence from 28 European countries. It aims to provide an overview of the state of knowledge, to discuss relevant issues and provide conceptual and practical foundations for future research, forest management approaches, and policy making. In particular, it discusses possible approaches for classifying forest ownership types and understandings of “new” forest ownership. One important insight is that the division into public and private forests is not as clear as often assumed and that an additional category of semi-public (or semi-private) forms of forest ownership would be desirable. Another recommendation is that the concepts of “new forest owners” vs. “new forest owner types” should be differentiated more consciously. We observe that, in research and policy practice, the mutual relations between forest ownership structure and policies are often neglected, for instance, how policies may directly and indirectly influence ownership development, and what different ownership categories mean for the fulfilment of policy goals. Finally, we propose that better support should be provided for the development of new, adapted forest management approaches for emerging forest owner types. Forest ownership deserves greater attention in studies dealing with forest policy or forest management.
129. The reliability, use and evaluation of sources of information on foodstuffs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Szlachciuk, Julitas (author) and Ozimek, Irena (author)
- Format:
- Journal article
- Publication Date:
- 2017
- Published:
- Poland
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10374
- Journal Title:
- British Food Journal
- Journal Title Details:
- 119(3) : 442-452
- Notes:
- 12 pages., Accessed via UI subscription, Summary of the journal article., How young Polish consumers perceive the selected sources of information on foodstuffs. Also examines their comprehension, hierarchy of importance and use of labels on food products.
130. The determinants of cucumber farmers' pesticide use behavior in central Iran: implications for the pesticide use management
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Abadi, Bijan (author)
- Format:
- Online journal article
- Publication Date:
- 2018-12-01
- Published:
- Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10389
- Journal Title:
- Journal of Cleaner Production
- Journal Title Details:
- 205: 1069-1081
- Notes:
- 13 pages., Via online journal., The investigation of the rising use of pesticides in the Yazd City is a remarkable issue, the respective witnesses on the factors affecting the issue are lacking. For this reason, this contribution was intended to investigate the determinants of the pesticide use behavior (PUB) using the design of sequential-exploratory mixed method in central Iran. In the qualitative phase, verbal data (i.e., pesticide narratives) were collected. The heuristic units of the case study were thematically analyzed using the Atlas.ti software. The obtained results served as the data that were applied to develop the conceptual framework, including grounded concepts. By surveying 306 cucumber farmers, the proposed model was tested using the path analysis in the interface of SPSS and AMOS, indicating the model fits with the data well. The study finds that attitude towards the indigenous knowledge of the pest and disease management forecasts the PUB indirectly by the mediation of attitude, behavioral intention, and PBC. Moreover, large-scale farmers have a better understanding of the usefulness of the IPM. Furthermore, the scientific pesticide knowledge and imitation influence the PUB. Habitual behavior and avarice also have a negative impact on the PUB. In addition, trust has an indirect impact on the PUB via behavioral intention. It is necessary to take policy initiatives to enhance the efficient PUB by (1) establishing a network of indigenous knowledge relevant to the pest and disease management together with the scientific pesticide knowledge, (2) disseminating the innovations that mitigate the impact of pesticides (e.g., Biochar), (3) giving information to farmers so that they are persuaded to make money as much as they fulfill their fundamental needs, change their detrimental habits of pesticide use, and (4) raising the trust in cucumber farmers by establishing a close communication between agricultural experts and cucumber farmers and updating the technical knowledge of agricultural experts in the ground of pest and vector management as well as the use of pesticides.
131. Are consumers willing to pay to reduce food waste?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Grant, Kara (author), Gallardo, R. Katrina (author), and McCluskey, Jill J. (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10391
- Journal Title:
- Choices
- Journal Title Details:
- 34(1) : 1-7
- Notes:
- Via UI subscription
132. A dangerous disconnect - new research IDs food and ag trust gaps
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research summary
- Publication Date:
- 2018-01-01
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10395
- Notes:
- 3 pages., From http://www.foodintegrity.org, Online from the Center for Food Integrity, Gladstone, Missouri.
133. The most important food labels among online shoppers when shopping for fresh produce
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gumirakiza, Jean D. (author) and VanZee, Sarah M. (author)
- Format:
- Paper
- Publication Date:
- 2018-02
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10412
- Notes:
- Paper presented at the 2018 Southern Agricultural Economics Association annual meeting in Jacksonville, Florida, February 2-6, 2018. 9 pages.
134. Assessing the social media use and needs of small rural retailers: implications for extension program support
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Son, Jihyeong (author), Niehm, Linda S. (author), Russell, Daniel W. (author), and Lee, Juyoung (author)
- Format:
- Online journal article
- Publication Date:
- 2019-04
- Published:
- USA: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10424
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(2)
- Notes:
- 7 pages., Article # 2RIB2, Via online journal., To assess small rural retailers' use of social media and the role of social media in their business sustainability, we conducted focus group interviews with small business owners/managers from rural communities in a midwestern state. Participants revealed strong interest in social media, especially for use in sales and marketing. However, their engagement in social media was limited due to lack of knowledge and resources (i.e., time, human resources, financial resources, effectiveness measurement) related to developing and updating content. On the basis of these findings, we examine implications for Extension professionals and outreach educators regarding social media needs and programming for small rural businesses.
135. Integration science for impact: fostering transformations towards sustainability
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hill, Ro (author), Robinson, Cathy (author), Pert, Petina (author), Barber, Marcus (author), Lyons, Ilisapeci (author), Maclean, Kirsten (author), Talbot, Leah (author), and Moran, Catherine (author)
- Format:
- Book chapter
- Publication Date:
- 2017
- Published:
- International: CSIRO Publishing, Clayton South, Victoria, Australia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10511
- Notes:
- 217 pages., Pages 23-49 in Heinz Schandl and Lain Walker (eds.), Social science and sustainability. CSIRO Publishing, Clayton South, Victoria,Australia. 2017. 217 pages
136. Making sense of Australians' responses to climate change: insights from a series of five national surveys
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Walker, Lain (author), Leviston, Zoe (author), McCrea, Rod (author), Price, Jennifer (author), and Greenhill, Murni (author)
- Format:
- Book chapter
- Publication Date:
- 2017
- Published:
- International: CSIRO Publishing, Clayton South, Victoria, Australia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10514
- Notes:
- 217 pages., Pages 161-176 in Heinz Schandl and Lain Walker (eds.), Social science and sustainability. CSIRO Publishing, Clayton South, Victoria,Australia. 2017. 217 pages.
137. Rural household preferences for cleaner energy sources in Pakistan
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Imran, Muhammad (author), Ozcatalbas, Orhan (author), and Bakhsh, Khuda (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Pakistan: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 25 Document Number: D10536
- Journal Title:
- Environmental Science and Pollution Research
- Notes:
- 11 pages., via online journal., Dependence of rural population on traditional fuel sources namely biomass has increased because of easy accessibility and affordability. The use of biomass fuels results in many environmental and health-related hazards. Rural households have little awareness about the ill effects of using biomass energy sources. This study investigated the patterns of rural household energy use and identified the role of information on the effects of biomasses on human health, in addition to other factors influencing households’ choices of energy sources. For this purpose, primary data from 196 households were collected from four districts of the Punjab province in Pakistan. Results showed that use of clean energy sources was limited to basic appliances and 90% of the respondents depended on biomass fuels. Estimates of the multivariate probit model showed that awareness about adverse impacts of biomass fuels as energy sources were significantly related with the choice of energy sources. Further, household head’s education level, household income, landholding, children under the age of 5 years and higher number of adult females were significantly related with the cleaner energy source choices. Distance to market increased the probability of the use of biomass energy sources. The study concluded that awareness campaigns regarding the benefits of using clean energy sources should be launched through print and electronic media while targeting rural women.
138. Strap in: environmental pressure is accelerating
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Blog posting
- Publication Date:
- 2019-06-18
- Published:
- USA: The Center for Good Integrity. Gladstone, Missouri.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10561
- Notes:
- 3 pages., Online from the Center for Food Integrity, Gladstone, Missouri., Features research results indicating that public conversation about the environment is growing and so is the scrutiny applied to consumption of natural resources. Information source urges producers to engage more actively.
139. A consumer behaviour approach to analyse handmade and locally made agrifood products in western Honduras
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Salazar-Ordonez, Melania (author), Cordon-Pedregosa, Rosa (author), and Rodriguez-Entrena, Macario (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Honduras: AgEcon
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10584
- Journal Title:
- Economia Agraria y Recursos Naturales
- Journal Title Details:
- 18(2) : 5-27
- Notes:
- 23 pages., via database., Results of this study indicate that the consumption of handmade and locally made agrifood products increases for consumers who read nutrition labels and health claim information and for those with higher income and are younger. Authors offer suggestions for improving communications.
140. Distinguishing scientific knowledge: the impact of different measures of knowledge on genetically modified food attitudes
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rose, Kathleen M. (author), Howell, Emily L. (author), Su, Leona Yi-Fan (author), Xenos, Michael A. (author), Brossard, Dominique (author), and Scheufele, Dietram A. (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10600
- Journal Title:
- Public Understanding of Science
- Journal Title Details:
- 28(4), 449–467
- Notes:
- 19 pages., via online journal., The impact of knowledge on public attitudes toward scientific issues remains unclear, due in part to ill-defined differences in how research designs conceptualize knowledge. Using genetically modified foods as a framework, we explore the impacts of perceived familiarity and factual knowledge, and the moderating roles of media attention and a food-specific attitudinal variable (food consciousness), in shaping these relationships. Based on the differential effects on “negative attitudes” toward genetically modified foods, we provide further evidence that the measures of knowledge are separate concepts and argue against a one-dimensional view of scientific knowledge. We discuss implications for understanding the relationship between knowledge and science attitudes.
141. Inclusion of youths with disabilities in 4-H: a scoping literature review
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Taylor-Winney, Jennifer (author), Xue, Caryn (author), McNab, Erin (author), and Krahn, Gloria (author)
- Format:
- Online journal article
- Publication Date:
- 2019-06
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10603
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(3)
- Notes:
- 12 pages., Article #:3FEA1, via online journal., The Journal of Extension serves as a conduit for the dissemination of current research and practices within Extension and 4-H. We conducted a review of Journal of Extension articles published since passage of the Americans with Disabilities Act of 1990. Our purpose was to determine what practices, programs, and studies have occurred regarding inclusion in 4-H of youths with disabilities or special health care needs. The review resulted in detailed examination of 16 articles and revealed information about Extension professionals' attitudes toward inclusion, strategies and program approaches related to inclusion, and specific areas that need to be addressed further to increase inclusion.
142. A study on farmer’s perception on ill effects of agro chemicals in north eastern part of Karnataka
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Shashidhara, K. K. (author)
- Format:
- Online journal article
- Publication Date:
- 2017
- Published:
- Applied and Natural Science Foundation
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10645
- Journal Title:
- Journal of Applied and Natural Science
- Journal Title Details:
- 9 (4): 2158 - 2164
- Notes:
- 8 pages., via online journal., The present study was conducted in Yadgir district of Karnataka to know about the perception of farmers on the ill effects of agro chemicals. One hundred and twenty farmers were interviewed personally with the help of pre-structured schedule. The results revealed that a large number of respondents had perceived delay in ripening (70.83%), less resistance to diseases (76.66 %), through emission of toxic gases (80.83%) and changes in soil organic matter decomposition (80.00%). Cent per cent respondents expressed resistance developed to pesticides by helicoverpa, spodoptera and parthenium and beneficial organisms like earth worms and predators were affected. Killing of natural enemies by pesticides affect Trichograma (80.00%) and lady bird beetle (75.00%), while handling agro chemicals cent per cent perceived it is going poison human body. The correlation indicates attitude towards chemical fertilizers, extension participation and mass media had shown positive highly significant at 1% level. Regarding factors influencing on agro chemicals land holding and education observe 50.63 per cent of variation. On the other hand farmers were suggested to make the availability of pest resistance variety by majority (83.33%) of the respondents.
143. Challenges in marketing
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hood, Kenneth (author / American Agricultural Marketing Association)
- Format:
- Speech
- Publication Date:
- 1968-05-01
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 59 Document Number: D10725
- Notes:
- Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Speech presented at the American Farm Bureau Federation Institute, Norman, Oklahoma, May 1, 1968. 9 pages., Author describes "15 big marketing challenges" in which Farm Bureau members are involved.
144. What people say about food and farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Butz, Earl L. (author)
- Format:
- Speech
- Publication Date:
- 1973-11-28
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: D10735
- Notes:
- Claude W. Gifford Collection. PACER Project., Address by the U.S. Secretary of Agriculture at the first annual meeting of PACER, Inc., Blackstone Hotel, Chicago, Illinois, November 28, 1973. 11 pages., Summarizes findings of a national survey conducted by Response Analysis, Inc., for Professional Agricultural Communications Editorial Research, Inc. (PACER).
145. Using curriculum to encourage student opinion formation on animal agriculture issues
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Walter, Gerald (author) and Reisner, Ann (author)
- Format:
- Journal article
- Publication Date:
- 1994
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10799
- Journal Title:
- Journal of Animal Science
- Journal Title Details:
- 72 : 1654-1658
146. "Milk" and "meat" labels: the new identity crisis: research IDs confused consumer segment
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research summary
- Publication Date:
- 2019-09-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: D10838
- Notes:
- Online from the Center for Food Integrity, Gladstone, Missouri. 2 pages., "New research shows a significant and growing group of health-conscious consumers is confused by the mixed messages they're receiving about the 'real deal' and the substitutes entering the market."
147. Consumer preferences for farm-raised meat, lab-grown meat, and plant-based meat alternatives: does information or brand matter?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Van Loo, Ellen J. (author / Wageningen University), Caputo, Vincenzina (author / Michigan State University), and Lusk, Jayson L. (author / Purdue University)
- Format:
- Research report
- Publication Date:
- 2019
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: D10851
- Journal Title:
- Drovers
- Notes:
- Via live link within an online article, "Consumers prefer real beef over other alternatives" by Greg Henderson. 37 pages., Results of a nationwide survey of more than 1,800 consumers who completed a choice experiment in which they selected among conventional beef and three alternative meat products at different prices. "Overall, this study shows most consumers strongly prefer conventional beef to the alternatives."
148. Can members’ WeChat engagement affect relational outcomes in community‐supported agriculture? empirical evidence from China
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Tan, Si (author) and Chen, Weiping (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- Wiley Periodicals, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10908
- Journal Title:
- Agribusiness
- Journal Title Details:
- 35: 36– 52
- Notes:
- 17 pages., via online journal., Members’ offline engagement is commonly believed to affect the producer–member relationship in community‐supported agriculture, however, little research focuses on engagement in the online context. Using qualitative data of 24 members and quantitative data of 279 members from China, this study uses a sequential exploratory mixed‐method design to explore the impact of members’ WeChat engagement on relational outcomes. The findings indicate that WeChat engagement positively affects four relational outcomes: Service satisfaction, word of mouth, social bonds, and commitment. In addition, those four relational outcomes are not equally influenced by WeChat engagement. The greatest impact is on commitment, while the lowest is on service satisfaction. Furthermore, multigroup analysis results suggest that gender moderates the relationship between WeChat engagement and commitment.
149. Consumers' and producers' perceptions of markets: service levels of the most important short food supply chains in Hungary
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Szabo, Dorottya (author) and Juhasz, Aniko (author)
- Format:
- Journal article
- Publication Date:
- 2015
- Published:
- Hungary
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10922
- Journal Title:
- Studies in Agricultural Economics
- Journal Title Details:
- 117 : 111-118
- Notes:
- In recent years, there has been a rapid growth in new type, direct and short supply chains (SSC) Hungary, and the markets have proved to be globalisation-resilient, keeping their market share from sales of fast-moving consumer goods. We conducted a consumer and producer survey to identify the most important expectations and experiences about markets in Hungary. We applied a service quality model (SERVQUAL) to measure the consumers’ and producers’ opinions and satisfaction of Hungarian markets. A warning result of our study is that vendors estimate their level of service above that of the consumers’ experiences which means that, in spite of the direct communication, they do not have an accurate understanding of their customers’ requirements. Our surveys also showed that there is a substantial deficiency between the services expected and experienced at markets in all dimensions (environment, service, convenience and produce) that influence the choice of retail channel. The most important dimension proved to be produce quality which should thus remain in the focus of market developments. In recent years, new trends in urban local food movements have started to emerge in Hungary which could not be detected at the time of our survey (2012). Thus we intend to extend our survey in the future to see whether these new local-alternative food movements have formed a new consumer segment for farmers’ markets in Hungary, and in what way should the market vendors modify their services to be able to ride this new trend.
150. Consumer attitude and behaviour towards food waste
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Radzyminska, Monika (author), Jakubowska, Dominika (author), and Staniewska, Katarzyna (author)
- Format:
- Journal article
- Publication Date:
- 2016
- Published:
- Poland
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10926
- Journal Title:
- Journal of Agribusiness and Rural Development
- Journal Title Details:
- 1(39) : 175-181
- Notes:
- This paper presents the attitudes and behaviour of young consumers towards food waste based on a pilot qualitative research and data published in the literature. Qualitative research was conducted with the use of focus group method, with approximately 8–10 selected students per group. Four focus group sessions were held, with open discussion led by a moderator and the scenario containing problematic issues. The study included a total of thirty-seven students, aged 22– 25 years. Studies have shown that negative attitude of household towards food waste is not frequently reflected in consumers’ behaviour, despite their fundamental knowledge on how to reduce food waste. Respondents emphasized the need for educational campaigns. Properly selected and presented information will stimulate both consumer’s attitude and behaviour.