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A consumer behaviour approach to analyse handmade and locally made agrifood products in western Honduras

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Salazar-Ordonez, Melania (main author), Cordon-Pedregosa, Rosa (author), Rodriguez-Entrena, Macario (author)
Format:
Journal article
Publication Date:
2018
URL:
https://ageconsearch.umn.edu/record/281232
Published:
Honduras: AgEcon
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
agricultural development, attitudes, buying behavior, campaigns, community development, consumers, development, food, government programs, information issues, information needs, labeling, markets, perceptions, rural development, health, marketing communication, rural community development, trust, local, entrepreneurship, Honduras (Latin America; Central America), niche
Notes:
23 pages., via database., Results of this study indicate that the consumption of handmade and locally made agrifood products increases for consumers who read nutrition labels and health claim information and for those with higher income and are younger. Authors offer suggestions for improving communications.