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Exploring influences of different communication approaches on consumer target groups for ethically produced beef

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Risius, Antje (main author), Hamm, Ulrich (author)
Format:
Journal article
Publication Date:
2018
Published:
Germany
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
animal rights, attitudes, beef, buying behavior, communication methods, consumer attitudes, consumers, consumption, decision making, environment, environmental communication, ethical issues, farming methods, films, information needs, labeling, meat, message content, natural resource management, perceptions, production techniques, organic, food production, brochure, animal welfare, natural, Germany (Europe), food quality, ethical food, audience segmentation