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2. Exploring influences of different communication approaches on consumer target groups for ethically produced beef
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Risius, Antje (author) and Hamm, Ulrich (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Germany
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 6 Document Number: D10226
- Journal Title:
- Journal of Agricultural and Environmental Ethics
- Journal Title Details:
- 31 : 325-340
3. Exploring influences of different communication approaches on consumer target groups for ethically produced beef
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Risus, Antje (author), Hamm, Ulrich (author), and Department of Food and Agricultural Marketing, University of Kassel, Witzenhausen, Germany
- Format:
- Journal article
- Publication Date:
- 2018-06
- Published:
- Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10264
- Journal Title:
- Journal of Agricultural and Environmental Ethics
- Journal Title Details:
- 31(3) : 325-340
- Notes:
- 16 pages., Via online journal, Communicating the process quality of ethically produced food effectively is of highest interest to policy makers, organizations, retailers and producers in order to enhance ethical food production and increase ethical label use. The objective of this paper is to unveil the effectiveness of different communication treatments in regard to changing purchase behavior of different consumer groups. Different communication material for beef produced according to consumer expectations was compiled and applied in a consumer survey—incorporating a choice experiment and a questionnaire—with 676 respondents in three cities of Germany. A Latent Class Mixed Logit Model was basis to identify different consumer segments and their response to the different communication treatments. The effects of different communication treatments unveil the importance to address information in an objective manner. Target groups could be enlarged through the assessment of clear, objective information. Moreover, most consumers were more likely to refrain from choosing a cheap beef product from conventional, barn-based rearing. Hence, consumers might be interested in reducing their overall consumption of beef and prefer the consumption of high value ethical beef with less frequency. Producers, market actors and policy makers should realize that a high share of consumers, not only smaller target groups, value ethical food and may be ready to change their consumption habits, if they are adequately informed.
4. Fair to the cow or fair to the farmer? The preferences of conventional milk buyers for ethical attributes of milk
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Markova-Nenova, Nonka (author) and Watzold, Frank (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Germany
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10314
- Journal Title:
- Land Use Policy
- Journal Title Details:
- 79 : 223-239
- Notes:
- Via UI online subscription.
5. Governance of eco-labels: expert opinion and media coverage
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Castka, Pavel (author) and Corbett, Charles J. (author)
- Format:
- Journal article
- Publication Date:
- 2016
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11606
- Journal Title:
- Journal of Business Ethics
- Journal Title Details:
- 135 : 309-326
- Notes:
- 19 pages., Online by open access., Researchers studied a large set of eco-labels, combining data from three different sources. Findings suggested that experts and media were primarily concerned about "re-assurance" practices, looking for one or preferably multiple layers of "reassurance" that independent parties are overseeing the eco-label and the firms certified under it.
6. Meeting heterogeneity in consumer demand for animal welfare: a reflection on existing knowledge and implications for the meat sector
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- De Jonge, Janneke (author) and van Trijp, Hans C. M. (author)
- Format:
- Online journal article
- Publication Date:
- 2012-11-01
- Published:
- USA: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10151
- Journal Title:
- Journal of Agricultural and Environmental Ethics
- Journal Title Details:
- 26 : 629–661
- Notes:
- 33 pages., Via online journal., The legitimacy of the dominant intensive meat production system with respect to the issue of animal welfare is increasingly being questioned by stakeholders across the meat supply chain. The current meat supply is highly undifferentiated, catering only for the extremes of morality concerns (i.e., conventional vs. organic meat products). However, a latent need for compromise products has been identified. That is, consumer differences exist regarding the trade-offs they make between different aspects associated with meat consumption. The heterogeneity in consumer demand could function as a starting point for market segmentation, targeting and positioning regarding animal welfare concepts that are differentiated in terms of animal welfare and price levels. Despite this, stakeholders in the meat supply chain seem to be trapped in the dominant business model focused on low cost prices. This paper aims to identify conflicting interests that stakeholders in the meat supply chain experience in order to increase understanding of why heterogeneous consumer preferences are not met by a more differentiated supply of meat products produced at different levels of animal welfare standards. In addition, characteristics of the supply chain that contribute to the existence of high exit barriers and difficulty to shift to more animal-friendly production systems are identified. Following the analysis of conflicting interests among stakeholders and factors that contribute to difficulty to transform the existing dominant regime, different routes are discussed that may help and motivate stakeholders to overcome these barriers and stimulate the creation of new markets.
7. Organics: It's all in how you sell it
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sowder, Amy (author)
- Format:
- Online article
- Publication Date:
- 2022-01-18
- Published:
- USA: The Packer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13000
- Notes:
- 3 pages