Subject Term: agri-marketing and media selection / Journal Title: Agri Marketing

Start Over Subject Term agri-marketing Subject Term media selection Journal Title Agri Marketing

1. Comparing B2B and agri-marketers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Semler, Jack (author)
Format:: Journal article
Publication Date:: 2014-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02926
Journal Title:: Agri Marketing
Journal Title Details:: 52(5) : 25
Notes:: Report of research comparing use and evaluation of media by agri-marketers and business-to-business marketers. Results show significant differences.

2. Standing out in the crowd

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Behringer, Sally (author)
Format:: Journal article
Publication Date:: 2010-01
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06690
Journal Title:: Agri Marketing
Journal Title Details:: 48(1) : 28, 30, 32

3. Do you really know your advertising agency?

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1969-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09529
Journal Title:: Agri Marketing
Journal Title Details:: 7(8) : 16-18, 20
Notes:: Eugene A. Kroupa Collection.

4. The key to reaching the ag market is planting many seeds

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Patton, Kate (author)
Format:: Journal article
Publication Date:: 2007-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26090
Journal Title:: Agri Marketing
Journal Title Details:: 45(6) : 33
Notes:: Posted at www.agrimarketing.com/show_story.php?id=45901

5. What media directors want from ag media providers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henke, Laura (author), Kincaid, Susan (author), Hendrickson, Vicki (author), and Brokaw, Karen (author)
Format:: Journal article
Publication Date:: 2007-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26091
Journal Title:: Agri Marketing
Journal Title Details:: 45(6) : 34-35
Notes:: Posted at www.agrimarketing.com/show_story.php?id=45902

6. Putting a brand on tomatoes

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2007-07
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26092
Journal Title:: Agri Marketing
Journal Title Details:: 45(6) : 52
Notes:: Posted at www.agrimarketing.com/show_story.php?id=45917

7. More connections, more customers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Nowels, K. Elliott (author)
Format:: Advertisement
Publication Date:: 2007-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26490
Journal Title:: Agri Marketing
Journal Title Details:: 45(8) : 18-19
Notes:: Advertorial from Meister Media emphasizes integrated media offerings.

8. Marketers and the ag media

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Patterson, Dave (author), Reese, Pat (author), Christen, Laurie (author), and Dawson, Kim (author)
Format:: Journal article
Publication Date:: 2008-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28034
Journal Title:: Agri Marketing
Journal Title Details:: 46(6) : 30-32
Notes:: Posted at http://www/agrimarketingdigital.com

9. Blimp brings innovation, enables Syngenta to touch lives

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Richards, Julie (author)
Format:: Journal article
Publication Date:: 2008-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28268
Journal Title:: Agri Marketing
Journal Title Details:: 46(7) : 18-19
Notes:: Posted at http://www.agrimarketingdigital.com/, Describs a campaign by Syngenta that involves the AVICTA Complete Cotton blimp.

10. Bringing a bold trait package to market

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Keyes, Claire (author / Bader Rutter and Associates)
Format:: Journal article
Publication Date:: 2008-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28546
Journal Title:: Agri Marketing
Journal Title Details:: 46(9) : 30, 33
Notes:: Posted at http://www.agrimarketingdigital.com/?iid=19654

11. Media mix matters more than ever

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2009-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29438
Journal Title:: Agri Marketing
Journal Title Details:: 47(8) : 23
Notes:: Posted at http://www.agrimarketingdigital.com/?iid=29709

12. Updates from market researchers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Spaulding, Susan (author), Claussen, Ron (author), Blades, Curt (author), and Kaufmann, Hylon (author)
Format:: journal article
Publication Date:: 2010-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30173
Journal Title:: Agri Marketing
Journal Title Details:: 48(4) : 52-54

13. Reinvesting in a legendary brand

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Lynn (author)
Format:: Journal article
Publication Date:: 2010-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30609
Journal Title:: Agri Marketing
Journal Title Details:: 48(8) : 22-24

14. Questions about direct answered

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Schroeder, Troy (author), Mandel, Maggie (author), Kovac, Chris (author), and Grothey, Andrah (author)
Format:: Journal article
Publication Date:: 2010-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35734
Journal Title:: Agri Marketing
Journal Title Details:: 48(9) : 60, 62-63
Notes:: Posted at http://www.agrimarketingdigital.com/?iid=43328

15. Genuity Smartstax RIB Complete

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gustafson, Mike (author)
Format:: Journal article
Publication Date:: 2011-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37182
Journal Title:: Agri Marketing
Journal Title Details:: 49(9) : 24, 26, 28
Notes:: Features a technology co-developed by Monsanto and Dow AgroSciences.

16. Campaign focuses on simplicity, convenience for farmers

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2011-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37183
Journal Title:: Agri Marketing
Journal Title Details:: 49(9) : 30
Notes:: Features media strategy for introducing a technology co-developed by Monsanto and Dow AgroSciences.

17. How message monies are shifting

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Aeschliman, David C. (author)
Format:: Journal article
Publication Date:: 2003-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18729
Journal Title:: Agri Marketing
Journal Title Details:: 41(8) : 32-33
Notes:: Second article in a three-part series about the changing dynamics of agricultural marketing communications.

18. Information you want, when you need it

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2004-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21499
Journal Title:: Agri Marketing
Journal Title Details:: 42(8) : 24-26
Notes:: Two case reports about delivering customized data via e-mail: Scotts Company and BASF.

19. Companies look to capitalize on growing demand from the rural lifestyle market

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kelley, Dan (author)
Format:: Journal article
Publication Date:: 2006-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23840
Journal Title:: Agri Marketing
Journal Title Details:: 44(2) : 32, 34

20. Integrated marketing: the new "traditional" advertising?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Green, Mark (author)
Format:: Journal article
Publication Date:: 2006-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24137
Journal Title:: Agri Marketing
Journal Title Details:: 44(4) : 36

Bibleaves

1. Comparing B2B and agri-marketers

2. Standing out in the crowd

3. Do you really know your advertising agency?

4. The key to reaching the ag market is planting many seeds

5. What media directors want from ag media providers

6. Putting a brand on tomatoes

7. More connections, more customers

8. Marketers and the ag media

9. Blimp brings innovation, enables Syngenta to touch lives

10. Bringing a bold trait package to market

11. Media mix matters more than ever

12. Updates from market researchers

13. Reinvesting in a legendary brand

14. Questions about direct answered

15. Genuity Smartstax RIB Complete

16. Campaign focuses on simplicity, convenience for farmers

17. How message monies are shifting

18. Information you want, when you need it

19. Companies look to capitalize on growing demand from the rural lifestyle market

20. Integrated marketing: the new "traditional" advertising?

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