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Media mix matters more than ever

Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2009-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
adoption process, agribusiness, dealers, farm journals, farmers, information sources, Internet, media effectiveness, media selection, radio, roles, shows, television, web sites, marketing communication, agri-marketing
Notes:
Posted at http://www.agrimarketingdigital.com/?iid=29709