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    Start Over Journal Title Advertising Age

    1. "Avon principle" works for farmers: farmer-dealer network is farmers selling to farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gage, Theodore J. (author)
    Format:
    Journal article
    Publication Date:
    1980-11-24
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18430
    Journal Title:
    Advertising Age
    Journal Title Details:
    51(51) : S-4-S-5
    Notes:
    Describes method used by hybrid seed marketers to sell to a farmer-dealer at wholesale, then allow the farmer to distribute the product in a local area.

    3. "Shroom ads" compelled speech

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Teinowitz, Ira (author)
    Format:
    Journal article
    Publication Date:
    2001-07-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18372
    Journal Title:
    Advertising Age
    Journal Title Details:
    72(27) : 26
    Notes:
    Reports on a U.S. Supreme Court decision involving the Mushroom Council. "Agricultural marketing campaigns totaling $600 million or more are at the center of a US Supreme Court decision last week that found farmers and growers cannot be forced to pay into programs that are solely advertising-based."

    14. Ad dollars help drum up ag business overseas

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gutmann, Hanna (author)
    Format:
    Journal article
    Publication Date:
    1979
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05447
    Journal Title:
    Advertising Age
    Journal Title Details:
    50(13) : S16
    Notes:
    The U.S. Dept. of Agriculture's (USDA) push for foreign market development in recent years has placed a greater emphasis on promotion programs, some of which include limited amounts for advertising. While the amount of government contribution varies from contract to contract, usually the subsidy is matched by a cooperator and by a third party, usually a foreign interest. The promotion programs now operate in over 80 nations, conducted by 43 nonprofit agricultural trade organizations on a long-term basis. Smaller scale and shorter term projects are also being conducted mostly by farm-owned cooperators."

    17. Ad pages in farm publications for 12 months, 1975-74: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1976-01-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15683
    Journal Title:
    Advertising Age
    Journal Title Details:
    47: 54
    Notes:
    1 p.

    18. Ad pages in farm publications for 12 months, 1976-75: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1977-01-17
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15682
    Journal Title:
    Advertising Age
    Journal Title Details:
    48: 56
    Notes:
    1 p.

    19. Ad pages in farm publications for 12 months, 1977-76: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1978-01-16
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15681
    Journal Title:
    Advertising Age
    Journal Title Details:
    49: 112
    Notes:
    1 p.

    20. Ad pages in farm publications for 12 months, 1978-77: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1979-01-15
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15680
    Journal Title:
    Advertising Age
    Journal Title Details:
    50: 58
    Notes:
    1 p.

    21. Ad pages in farm publications for 12 months, 1980-79: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1981-01-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15679
    Journal Title:
    Advertising Age
    Journal Title Details:
    52: 54
    Notes:
    1 p.

    22. Ad pages in farm publications for 12 months, 1981-80: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1982-01-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15678
    Journal Title:
    Advertising Age
    Journal Title Details:
    53: 68
    Notes:
    1 p.

    23. Ad pages in farm publications for 12 months, 1982-81: Fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1983-01-17
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15677
    Journal Title:
    Advertising Age
    Journal Title Details:
    54: 47
    Notes:
    1 p.

    24. Ad pages in farm publications for 12 months, 1983-82 : Fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1984-01-16
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15676
    Journal Title:
    Advertising Age
    Journal Title Details:
    55: 50
    Notes:
    1 p.

    25. Ad pages in farm publications for 12 months, 1984-83 : Fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1985-01-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15675
    Journal Title:
    Advertising Age
    Journal Title Details:
    56 :64
    Notes:
    1 p.

    26. Ad pages in farm publications for 12 months, 1985-84 : Fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1986-01-13
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15674
    Journal Title:
    Advertising Age
    Journal Title Details:
    57 :52
    Notes:
    1 p.

    27. Ad pages in farm publications for 12 months, 1986-85: Third-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1986-10-13
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15673
    Journal Title:
    Advertising Age
    Journal Title Details:
    57 :92
    Notes:
    1 p.

    28. Ad pages in farm publications for 12 months, 1986-85: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1987-01-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15672
    Journal Title:
    Advertising Age
    Journal Title Details:
    50 :45
    Notes:
    1 p.

    29. Ad pages in farm publications for 12 months, 1987-86: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1988-01-18
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15671
    Journal Title:
    Advertising Age
    Journal Title Details:
    59(3):80
    Notes:
    1 p.

    30. Ad pages in farm publications for twelve months, '74-73: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1975-01-13
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15684
    Journal Title:
    Advertising Age
    Journal Title Details:
    46: 34
    Notes:
    1 p.

    31. Ad revenue growth hits 7% in 1997 to surpass forecasts

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Coen, Robert J. (author)
    Format:
    Journal article
    Publication Date:
    1998-05-18
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18448
    Journal Title:
    Advertising Age
    Journal Title Details:
    69(20) : 50
    Notes:
    Chart examines U.S. advertising volume in mediums that include farm publications.

    41. Advertising pages in farm publications for 1973 and 1972: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1974-01-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15685
    Journal Title:
    Advertising Age
    Journal Title Details:
    45: 46
    Notes:
    1 p.

    59. Agriculture sails abroad: Deere & Co., FMC Corp

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ringer, Richard (author)
    Format:
    Journal article
    Publication Date:
    1981-09-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21575
    Journal Title:
    Advertising Age
    Journal Title Details:
    52(37) : S+
    Notes:
    Includes a description of the Furrow, Deere &amp; Company's magazine, and the role it plays in overseas marketing.

    60. Agrimarketing is more than man in OshKosh B'Goshes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gage, Theodore J. (author)
    Format:
    Journal article
    Publication Date:
    1979-12-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18433
    Journal Title:
    Advertising Age
    Journal Title Details:
    50(51) : S-1, 3, 4
    Notes:
    Describes approaches U.S. agricultural marketers are using in response to changes in farmers and farming.

    61. All-petroleum fuels burn farmers : Midwest groups promote ethanol

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Webster, Nancy (author) and Williams, Jim (author)
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08311
    Journal Title:
    Advertising Age
    Journal Title Details:
    August 11, 1986 : 45MW
    Notes:
    Evans, AgComm teaching

    62. Amoco encouraged by its gasohol trial

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Neher, Jacques (author)
    Format:
    Journal article
    Publication Date:
    1979-08-20
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18434
    Journal Title:
    Advertising Age
    Journal Title Details:
    50(35) : 33
    Notes:
    Results of early tests of gasohol at the pump. Already the nation's corn farmers have formed a group to promote the usage of alcohol. Gasohol is currently being sold in 28 states.

    66. At Rodale they practice what they preach: all starts at the top

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    English, Mary McCabe (author)
    Format:
    Journal article
    Publication Date:
    1983-07-18
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18444
    Journal Title:
    Advertising Age
    Journal Title Details:
    54(30) : M-18-19
    Notes:
    Describes emphasis of Rodale Press, Emmaus, Pennsylvania, on encouraging employees to follow the healthy living, home gardening and other practices emphasized in Rodale periodicals.

    71. Bleak farm picture stifles magazines' growth

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kesler, Lori (author / Advertising Age) and Advertising Age
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 69 Document Number: C02933
    Journal Title:
    Advertising Age
    Journal Title Details:
    57(27): S-2-3 (April 21, 1986)
    Notes:
    James F. Evans Collection

    72. Borden revives cash cow for $10 mil ad offensive

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pollack, Judann (author) and Chura, Hillary (author)
    Format:
    Journal article
    Publication Date:
    1999-08-16
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18373
    Journal Title:
    Advertising Age
    Journal Title Details:
    70(34) : 8
    Notes:
    "Elsie the cow, the 60-year old Borden bovine is making a comeback with a sleeker appearance in an ad campaign from BBDO, Chicago, marketing the first offensive from Dairy Farmers of America in taking on Kraft Foods."

    74. Brewer/Y&R: aftermath of an acquisition

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Millman, Nancy (author)
    Format:
    Journal article
    Publication Date:
    1981-08-24
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21576
    Journal Title:
    Advertising Age
    Journal Title Details:
    52(35) : 45+
    Notes:
    Describes the weakening of Bruce B. Brewer Company, a major agriculture-oriented advertising agency in Kansas City, Missouri, after it was acquired by Young &amp; Rubicam advertising agency, New York, in mid-1974.

    77. Can we have détente between advertisers and consumerists

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Trahey, Jane (author)
    Format:
    Journal article
    Publication Date:
    1976-08-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18436
    Journal Title:
    Advertising Age
    Journal Title Details:
    47(32) : 34
    Notes:
    Describes anger of advertising industry toward government policies such as subsidies to farmers to grow tobacco to be shipped abroad.

    78. Catalogs boom and grow

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1980-01-21
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18431
    Journal Title:
    Advertising Age
    Journal Title Details:
    51(3) : S-22-S-25
    Notes:
    Trends in the mail order catalog business. Includes a brief history back to 1872 when Aaron Montgomery Ward decided to market items to midwestern farmers living miles away from available shopping. About 85 million catalogs in the mailes in 1978, representing about 8,000 companies.

    79. Catfish, for one, is rising to the top

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McGrath, Roger (author)
    Format:
    Journal article
    Publication Date:
    1982-10-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18427
    Journal Title:
    Advertising Age
    Journal Title Details:
    53(43) : M-10-11, M-14-16
    Notes:
    Catfish producers trying to advance catfish from a dish favored in the South and lower Midwest to the national market.

    87. Consumers at odds with animal testing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ward, Adrienne (author)
    Format:
    Journal article
    Publication Date:
    1990-02-26
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21200
    Journal Title:
    Advertising Age
    Journal Title Details:
    61 : S-2
    Notes:
    "Survey finds majority oppose it on beauty aids, but respondents lack information on merits."

    94. Crop of ad programs keeps growing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gutmann, Hanna (author)
    Format:
    Journal article
    Publication Date:
    1979
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05450
    Journal Title:
    Advertising Age
    Journal Title Details:
    50(13) : S8
    Notes:
    "An expanded list of promotion programs administered by the U.S. Dept. of Agriculture (USDA), and mostly funded by farmer groups, is channeling almost $35 million annually into advertising and promotion. While most government marketing subsidies have disappeared, the number of promotion programs and available funding have continued to grow from 11 programs in 1975 to 20 programs today, with 3 more awaiting Congressional approval. Of the 20 existing programs, 19 are funded by producers, farmers, or manufacturers." Article mentions beef, wheat, wool, raisin and peach programs.

    98. Dairy co-op rolls out health shake

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Thompson, Stephanie (author)
    Format:
    Journal article
    Publication Date:
    1999-09-13
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18374
    Journal Title:
    Advertising Age
    Journal Title Details:
    70(38) : 8
    Notes:
    Dairy Farmers of America, the country's largest dairy cooperative is seeking an agency to help build its first broadside retail brand, a low-fat, fortified nutrition shake called Healthy Pleasures."