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Catalogs boom and grow

Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1980-01-21
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
direct mail, direct marketing, farmers, history, marketing techniques, media effectiveness, roles
Notes:
Trends in the mail order catalog business. Includes a brief history back to 1872 when Aaron Montgomery Ward decided to market items to midwestern farmers living miles away from available shopping. About 85 million catalogs in the mailes in 1978, representing about 8,000 companies.