- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Thompson, Stephanie (author) and Chura, Hillary (author)
- Format:
- Journal article
- Publication Date:
- 1999-10-18
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21562
- Journal Title:
- Advertising Age
- Journal Title Details:
- 70(43) : 81
- Subject Term:
- advertising, advertising agencies, appeals (message), campaign planning, campaigns, commodity promotion, dairy, expenditures, message content, and milk
