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Cheerios ads on milk: why didn't you think of that?

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Thompson, Stephanie (main author)
Format:
Journal article
Publication Date:
2006-09-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, appeals (message), dairy, food, message content, marketing communication, milk
Notes:
Midwest Region edition.