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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Thompson, Stephanie (author)
Format:
Journal article
Publication Date:
1999-09-13
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18374
Journal Title:
Advertising Age
Journal Title Details:
70(38) : 8
Subject Term:
advertising , advertising agencies , campaigns , cooperative advertising , Cooperative Communicators Association (CCA) , cooperatives , dairy , food industries , health education , and milk
Notes:
Dairy Farmers of America, the country's largest dairy cooperative is seeking an agency to help build its first broadside retail brand, a low-fat, fortified nutrition shake called Healthy Pleasures."
