Dairy co-op rolls out health shake
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Thompson, Stephanie (author)
- Format:
- Journal article
- Publication Date:
- 1999-09-13
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18374
- Journal Title:
- Advertising Age
- Journal Title Details:
- 70(38) : 8
- Subject Term:
- advertising, advertising agencies, campaigns, cooperative advertising, Cooperative Communicators Association (CCA), cooperatives, dairy, food industries, health education, and milk
- Notes:
- Dairy Farmers of America, the country's largest dairy cooperative is seeking an agency to help build its first broadside retail brand, a low-fat, fortified nutrition shake called Healthy Pleasures."