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    Start Over Subject Term cooperative advertising

    2. Advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Breyer, Ralph F. (author), Canoyer, Helen G. (author), Hawkins, E. R. (author), and Jones, Fred M. (author)
    Format:
    Abstract
    Publication Date:
    1946-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: D07597
    Journal Title:
    Journal of Marketing
    Journal Title Details:
    10(4) : 397-400

    3. Advertising, collective action, and labeling in the European wine markets

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Marette, Stephan (author) and Zago, Angelo (author)
    Format:
    Journal article
    Publication Date:
    2003-11
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22215
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    34(3) : 117-126

    4. Borden revives cash cow for $10 mil ad offensive

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pollack, Judann (author) and Chura, Hillary (author)
    Format:
    Journal article
    Publication Date:
    1999-08-16
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18373
    Journal Title:
    Advertising Age
    Journal Title Details:
    70(34) : 8
    Notes:
    "Elsie the cow, the 60-year old Borden bovine is making a comeback with a sleeker appearance in an ad campaign from BBDO, Chicago, marketing the first offensive from Dairy Farmers of America in taking on Kraft Foods."