- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Marette, Stephan (author) and Zago, Angelo (author)
- Format:
- Journal article
- Publication Date:
- 2003-11
- URL:
- http://agecon.lib.umn.edu/cgi-bin/pdf_view.pl?paperid=15253&ftype=.pdf
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22215
- Journal Title:
- Journal of Food Distribution Research
- Journal Title Details:
- 34(3) : 117-126
- Subject Term:
- advertising, cooperative advertising, cooperative programs, drink, Europe, labeling, marketing, wine, and marketing communication
