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Advertising, collective action, and labeling in the European wine markets

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Marette, Stephan (main author), Zago, Angelo (author)
Format:
Journal article
Publication Date:
2003-11
URL:
http://agecon.lib.umn.edu/cgi-bin/pdf_view.pl?paperid=15253&ftype=.pdf
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143
Subject Term:
advertising, cooperative advertising, cooperative programs, drink, Europe, labeling, marketing, wine, marketing communication