Search

    Start Over Subject Term farmers Journal Title Advertising Age

    3. Nets tightly focused, staying engaged

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stilson, Janet (author)
    Format:
    Journal article
    Publication Date:
    2006-04-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26827
    Journal Title:
    Advertising Age
    Journal Title Details:
    77(15) : S4
    Notes:
    Describes some of the programming and appeal of RFD-TV. "The network has attracted 50 million subscribers."

    5. TV's "Ag Day" can boast bumper crop of ad interest

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Walley, Wayne (author)
    Format:
    Journal article
    Publication Date:
    1995-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18377
    Journal Title:
    Advertising Age
    Journal Title Details:
    66(18) : 12
    Notes:
    "Ag Day," a syndicated 6-day-a-week half-hour newsmagazine for farmers attracts a fairly small audience, but has been popular with advertisers. Jeffrey Pence, president of Qualitron Media, said "Ag Day" revenues have quadrupled in 4 years."

    9. The American farmer: a decision-maker, a businessman, a money manager, a partner, and a target of marketers' dollars

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cornick, James M. (author)
    Format:
    Journal article
    Publication Date:
    1981-09-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18429
    Journal Title:
    Advertising Age
    Journal Title Details:
    52(37) : S-1, S-8
    Notes:
    In 1980, the top 10 agricultural advertisers spent about $37 million in farm magazines to reach American farmers. Magazines are a basic tool of agrimarketers, but broadcast media receive an increasing share of advertising dollars.

    10. "Avon principle" works for farmers: farmer-dealer network is farmers selling to farmers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gage, Theodore J. (author)
    Format:
    Journal article
    Publication Date:
    1980-11-24
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18430
    Journal Title:
    Advertising Age
    Journal Title Details:
    51(51) : S-4-S-5
    Notes:
    Describes method used by hybrid seed marketers to sell to a farmer-dealer at wholesale, then allow the farmer to distribute the product in a local area.

    11. Catalogs boom and grow

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1980-01-21
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18431
    Journal Title:
    Advertising Age
    Journal Title Details:
    51(3) : S-22-S-25
    Notes:
    Trends in the mail order catalog business. Includes a brief history back to 1872 when Aaron Montgomery Ward decided to market items to midwestern farmers living miles away from available shopping. About 85 million catalogs in the mailes in 1978, representing about 8,000 companies.

    12. How do consumer and agri ads differ?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pritzker, Margie (author)
    Format:
    Journal article
    Publication Date:
    1979-12-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18432
    Journal Title:
    Advertising Age
    Journal Title Details:
    50(51) : S9, 11
    Notes:
    Emphasizes segmentation of market, seasonality of decision making and role of farm advertising in connecting with local dealers.

    13. Agrimarketing is more than man in OshKosh B'Goshes

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gage, Theodore J. (author)
    Format:
    Journal article
    Publication Date:
    1979-12-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18433
    Journal Title:
    Advertising Age
    Journal Title Details:
    50(51) : S-1, 3, 4
    Notes:
    Describes approaches U.S. agricultural marketers are using in response to changes in farmers and farming.

    14. Amoco encouraged by its gasohol trial

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Neher, Jacques (author)
    Format:
    Journal article
    Publication Date:
    1979-08-20
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18434
    Journal Title:
    Advertising Age
    Journal Title Details:
    50(35) : 33
    Notes:
    Results of early tests of gasohol at the pump. Already the nation's corn farmers have formed a group to promote the usage of alcohol. Gasohol is currently being sold in 28 states.

    15. Getting a reading on farmers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Shapiro, Leo J. (author) and Bombach, Dwight (author)
    Format:
    Journal article
    Publication Date:
    1979-03-19
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18435
    Journal Title:
    Advertising Age
    Journal Title Details:
    50(13) : S2
    Notes:
    Describes "marketing rules" for selling to farmers, ranchers and their families; information sources used by farmers; and research on what farmers want in products such as trucks, tractors and seeds.

    16. Can we have détente between advertisers and consumerists

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Trahey, Jane (author)
    Format:
    Journal article
    Publication Date:
    1976-08-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18436
    Journal Title:
    Advertising Age
    Journal Title Details:
    47(32) : 34
    Notes:
    Describes anger of advertising industry toward government policies such as subsidies to farmers to grow tobacco to be shipped abroad.

    17. Unsolicited ad idea problems, other woes get Four A's airing

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1975-11-24
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18437
    Journal Title:
    Advertising Age
    Journal Title Details:
    46(47) : 3
    Notes:
    Advertising executive advises agencies to be extremely wary of unsolicited ideas and inadvertent use of ads that involve, for example, stereotyping of farmers.

    18. Farm advertisers widen media: survey shows radio, tv impact

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Howard, Niles (author)
    Format:
    Journal article
    Publication Date:
    1975-08-25
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18438
    Journal Title:
    Advertising Age
    Journal Title Details:
    46(34) : 20, 29
    Notes:
    Describes increase of advertising expenditures for television. "Farm advertisers are just now discovering what tv can do form them."

    19. HEW split over proposal for alcohol ad strictures

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1975-08-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18439
    Journal Title:
    Advertising Age
    Journal Title Details:
    46(32) : 2, 46
    Notes:
    Report about U.S. Health, Education and Welfare Department perspectives of interest to advertisers. Includes doubts at HEW about a proposed elimination of federal price supports for tobacco farmers.

    21. Good promo, good premium bring goodwill

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Robertson, M. James (author)
    Format:
    Journal article
    Publication Date:
    1979-05-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21577
    Journal Title:
    Advertising Age
    Journal Title Details:
    50(19) : S
    Notes:
    Describes use of premiums in promoting products and services to farmers: windbreakers, caps, others.

    22. Forced speech

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Commentary
    Publication Date:
    2001-07-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22222
    Journal Title:
    Advertising Age
    Journal Title Details:
    72(27) : 14
    Notes:
    Comments on the U.S. Supreme Court ruling that mushroom growers can opt out of the Mushroom Council's advertising program.