How do consumer and agri ads differ?

Collection:

Agricultural Communications Documentation Center (ACDC)

Contributor:

Pritzker, Margie (main author)

Format:

Journal article

Publication Date:

1979-12-03

Published:

USA

Location:

Agricultural Communications Documentation Center, Funk Library, University of Illinois

Related Item:

Advertising Age

Related Item Details:

50(51) : S9, 11

Subject Term:

advertising, decision making, decision process, farmers, marketing techniques, roles, marketing communication

Notes:

Emphasizes segmentation of market, seasonality of decision making and role of farm advertising in connecting with local dealers.