- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pritzker, Margie (author)
- Format:
- Journal article
- Publication Date:
- 1979-12-03
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18432
- Journal Title:
- Advertising Age
- Journal Title Details:
- 50(51) : S9, 11
- Subject Term:
- advertising, decision making, decision process, farmers, marketing techniques, roles, and marketing communication
- Notes:
- Emphasizes segmentation of market, seasonality of decision making and role of farm advertising in connecting with local dealers.
