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How do consumer and agri ads differ?

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Pritzker, Margie (main author)
Format:
Journal article
Publication Date:
1979-12-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, decision making, decision process, farmers, marketing techniques, roles, marketing communication
Notes:
Emphasizes segmentation of market, seasonality of decision making and role of farm advertising in connecting with local dealers.