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Getting a reading on farmers

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Shapiro, Leo J. (main author), Bombach, Dwight (author)
Format:
Journal article
Publication Date:
1979-03-19
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
decision making, decision process, farmers, information needs, information seeking, information sources, marketing communication
Notes:
Describes "marketing rules" for selling to farmers, ranchers and their families; information sources used by farmers; and research on what farmers want in products such as trucks, tractors and seeds.