- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Robertson, M. James (author)
- Format:
- Journal article
- Publication Date:
- 1979-05-07
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21577
- Journal Title:
- Advertising Age
- Journal Title Details:
- 50(19) : S
- Subject Term:
- advertising, agribusiness, farmers, premiums, promotion, sales methods, and agri-marketing
- Notes:
- Describes use of premiums in promoting products and services to farmers: windbreakers, caps, others.
