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Unsolicited ad idea problems, other woes get Four A's airing

Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1975-11-24
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
accuracy, advertising, ethical issues, farmers, image, information issues, bias
Notes:
Advertising executive advises agencies to be extremely wary of unsolicited ideas and inadvertent use of ads that involve, for example, stereotyping of farmers.