TV's "Ag Day" can boast bumper crop of ad interest

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Walley, Wayne (author)
    Format:
    Journal article
    Publication Date:
    1995-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18377
    Journal Title:
    Advertising Age
    Journal Title Details:
    66(18) : 12
    Subject Term:
    advertising, broadcasting, farmers, rural broadcasting, rural broadcasts, television, television programming, and television viewing
    Notes:
    "Ag Day," a syndicated 6-day-a-week half-hour newsmagazine for farmers attracts a fairly small audience, but has been popular with advertisers. Jeffrey Pence, president of Qualitron Media, said "Ag Day" revenues have quadrupled in 4 years."

    Tools