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    Start Over Format Journal article Subject Term agri-marketers Journal Title Agri Marketing

    1. Largest communications agencies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2014-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02657
    Journal Title:
    Agri Marketing
    Journal Title Details:
    52(4) : 30, 33-34, 36, 38, 40-41
    Notes:
    Annual listing of the largest communications agencies whose clients sell products and services within the agricultural industry and/or the rural lifestyle market.

    3. Comparing B2B and agri-marketers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Semler, Jack (author)
    Format:
    Journal article
    Publication Date:
    2014-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02926
    Journal Title:
    Agri Marketing
    Journal Title Details:
    52(5) : 25
    Notes:
    Report of research comparing use and evaluation of media by agri-marketers and business-to-business marketers. Results show significant differences.

    9. Keep listening. Keep learning

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gustafson, Mike (author)
    Format:
    Journal article
    Publication Date:
    2017-06
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08737
    Journal Title:
    Agri Marketing
    Journal Title Details:
    55(5) : 42-47
    Notes:
    Features Greg Nickerson, CEO of Bader-Rutter, as National Agri-Marketing Association's "Marketer of the Year."

    12. How a good company manages a bad situation: the Verdigris River oil spill

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2000-04
    Published:
    USA: Henderson Communications L.L.C., St. Louis, Missouri.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: D09414
    Journal Title:
    Agri Marketing
    Notes:
    Via online issue. 6 pages., Crisis communications by Farmland in the wake of its oil refinery at Coffeyville, Kansas.

    14. Ag publishers view future landscape with promise

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fitzgerald, Gary (author), Malcolm, Dan (author), Duane Ross (author), Van Pelt, Marc (author), and Vorpahl, Gary (author)
    Format:
    Journal article
    Publication Date:
    1996-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09631
    Journal Title:
    Agri Marketing
    Journal Title Details:
    : I12, I14, I16, I31
    Notes:
    Delmar Hatesohl Collection, Article in American Agricultural Editors' Association (AAEA)75th anniversary supplement to the October 1996 issue.

    15. Ag publications/companies public relations: partners in time

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anderson, Barb Baylor (author)
    Format:
    Journal article
    Publication Date:
    1996-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09632
    Journal Title:
    Agri Marketing
    Journal Title Details:
    : I18 - I20
    Notes:
    Delmar Hatesohl Collection, Article in American Agricultural Editors' Association (AAEA)75th anniversary supplement to the October 1996 issue.

    16. Largest communications agencies

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2019-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10586
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(4) : 32-43
    Notes:
    via library catalog., Annual listing of the largest marketing communications agencies whose clients sell products and services within the agricultural industry and/or the rural lifestyle industry.

    18. Outsourcing ag sales activities

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Phillips, Monica (author / AgCall USA), Bettison, Richard (author / Beck Ag), and Burtch, Sarah (author / Direct Contact, Inc.)
    Format:
    Journal article
    Publication Date:
    2020-12
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12084
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58 : 31-32
    Notes:
    Via UI Library subscription, Invited comments from representatives of three firms that provide outsourcing services involving agri-marketing during the pandemic.

    19. The future of experiential marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Camma, David (author)
    Format:
    Journal article
    Publication Date:
    2020-12
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12113
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(619) : 19-22
    Notes:
    "Experiential marketing can be interpreted many ways, but our approach helps brands create relationships with target audiences through immersive and memorable interactions." Approach used by Osborn Barr Paramore, agri-marketing communications agency, St. Louis, Missouri.

    20. Outsourcing ag sales activities

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Phillips, Monica (author / AgCall USA), Bettison, Richard (author / Beck Ag), and Burtch, Sarah (author / Direct Contact, Inc.)
    Format:
    Journal article
    Publication Date:
    2020-12
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12114
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(619): 31-32
    Notes:
    University of Illinois subscription., Reports from three firms that provide outsourcing services to clients involving agricultural sales.

    21. Largest Communications Agencies

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2022-05
    Published:
    United States: National Agri-Marketing Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12554
    Journal Title:
    Agri Marketing
    Journal Title Details:
    p. 16-23
    Notes:
    8pgs, Following is Agri Marketing's annual listing of the largest marketing communications agencies whose clients sell products and services within the agricultural industry and/or to the rural lifestyle consumer.

    22. New solutions and updates on services from suppliers to agri-marketers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2006-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25104
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(9) : 46-48
    Notes:
    Eight suppliers of direct/relationship marketing services report on their services for agri-marketers.

    24. Product innovation drives this company's success

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Lynn (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25469
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(1) : 54-55, 57
    Notes:
    Posted at http://www.agrimarketing.com/show_story.php?id=44196, Case report about marketing strategies of Great Plains Manufacturing, Inc., Salina, Kansas.

    25. What's in a title?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Lynn (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25471
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(1) : 4
    Notes:
    Posted at http://www.agrimarketing.com/show_story.php?id=44204

    29. What media directors want from ag media providers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henke, Laura (author), Kincaid, Susan (author), Hendrickson, Vicki (author), and Brokaw, Karen (author)
    Format:
    Journal article
    Publication Date:
    2007-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26091
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(6) : 34-35
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=45902

    30. A salute to NAMA on its 50th

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26622
    Journal Title:
    Agri Marketing
    Notes:
    Posted at www.agrimarketing.com, 40 pages., Special supplement to the November/December 2007 issue. Articles feature the development, influence and future of NAMA, as well as the professional fields it serves.

    35. Marketers and the ag media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Patterson, Dave (author), Reese, Pat (author), Christen, Laurie (author), and Dawson, Kim (author)
    Format:
    Journal article
    Publication Date:
    2008-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28034
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(6) : 30-32
    Notes:
    Posted at http://www/agrimarketingdigital.com

    37. Agri-marketers to profit from commercial producer survey

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gray, Allan (author)
    Format:
    Journal article
    Publication Date:
    2008-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28274
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(7) : 52
    Notes:
    Posted at http://www.agrimarketingdigital.com/, Author summarizes findings of the 2008 Large Commercial Producer Survey.

    38. Mastering the complexities of workplace communication

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brandt, Erika (author)
    Format:
    Journal article
    Publication Date:
    2009-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29446
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(7) : 18-20
    Notes:
    Posted at http://www.agrimarketingdigital.com/?iid=28614, Special supplement to September 2009 issue of Agri Marketing magazine.

    41. Success in the land of giants

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Lynn (author)
    Format:
    Journal article
    Publication Date:
    2010-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35730
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(9) : 32-34
    Notes:
    Posted at http://www.agrimarketingdigital.com/?iid=43328, Features 2010 Product of the Year, AgriGold's GIANTS technology for corn growers.

    42. Giant products supported by GIANT promotion

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sisk, Samantha (author)
    Format:
    Journal article
    Publication Date:
    2010-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35731
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(9) : 36, 38
    Notes:
    Posted at http://www.agrimarketingdigital.com/?iid=43328, Describes GIANTS marketing campaign by AgriGold.

    43. Collaboration creates success

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Lynn (author)
    Format:
    Journal article
    Publication Date:
    2010-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35732
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(9) : 40, 42, 44
    Notes:
    Posted at http://www.agrimarketingdigital.com/?iid=43328, 2010 New Product of the Year, SmartStax trait combination co-developed by Dow AgroSciences and Monsanto for insect control in corn.

    44. Bringing SmartStax to market

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2010-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35733
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(9) : 46, 48
    Notes:
    Posted at http://www.agrimarketingdigital.com/?iid=43328, Marketing approaches used to introduce the SmartStax trait combination co-developed by Dow AgroSciences and Monsanto for insect control in corn.

    47. Changes make for opportunity

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Lynn (author)
    Format:
    Journal article
    Publication Date:
    2011-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36464
    Journal Title:
    Agri Marketing
    Journal Title Details:
    49(4) : 50, 52, 54, 56
    Notes:
    Features the career and contributions of the 2011 National Agri-Marketing Association Agri-Marketer of the Year.

    53. What consumers are hearing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Francoeur, Betsy (author)
    Format:
    Journal article
    Publication Date:
    2011-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37187
    Journal Title:
    Agri Marketing
    Journal Title Details:
    49(9) : 56-57
    Notes:
    Highlights from consumer research conducted by the United States Farmers and Ranchers Alliance.

    67. Agri Marketing's product of the year

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2003-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18732
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(9) : i4-i12
    Notes:
    Sponsored section featuring marketing communications for Syngenta's herbicide, Callisto, that was selected as Agri Marketing magazine's 2003 product of the year.

    69. Taking a long look at customer service

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Reddick, Bekah (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19830
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(1) : 22-24
    Notes:
    Features relationship marketing program of Pioneer Hi-Bred International - training and professional development of sales force, web site and magazine for growers.

    70. Selling to commercial producers successfully

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Erickson, Kathleen (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19831
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(1) : 26-29
    Notes:
    Part of a section on relationship marketing. Features results of the Commercial Producer Survey conducted by the Purdue University Center for Food and Agricultural Business.

    72. Local dealers of agricultural inputs: who's your buyer?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alexander, Corinne (author), Foley, Daniel (author), and Wilson, Christine (author)
    Format:
    Journal article
    Publication Date:
    2004-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20148
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(2) : 40, 42
    Notes:
    Survey report from the Purdue University Center for Food and Agricultural Business describes types of buyers: business, economic and relationship.

    73. Altria seen in different light

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2004-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20414
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(3) : 12-13
    Notes:
    Describes efforts of the firm to "better align itself with the environmental, social and financial expectations of its many stakeholders." Operating companies of Altria include Kraft Foods, Philip Morris USA and Philip Morris International.

    74. Agency/client relationships: what's love got to do with it?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2004-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20486
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(4) : 38-39
    Notes:
    Report of research about evolving relationships between advertising agencies and clients they serve. Questions: What makes an agency indispensable to its clients? Preferred agency compensation structure? Changes in client-agency relationships that are

    83. Creative brew: Media Summit offers taste of diverse communications field

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Krebs, Candace (author)
    Format:
    Journal article
    Publication Date:
    2005-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22562
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(6) : 22, 24
    Notes:
    Includes perspectives on trends toward media convergence in agriculture.

    85. If it's worth doing, it's worth over-doing: Burrus Hybrids earns success with the fundamentals of marketing

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Lynn (author)
    Format:
    Journal article
    Publication Date:
    2006-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23845
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(2) : 46, 48, 50
    Notes:
    Features the marketing approach of Burrus Hybrids, Arenzville, Illinois.

    89. New study: agri-marketers invest over $600mm annually

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2006-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24776
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(8) : 38
    Notes:
    Responses from 75 agribusiness firms regarding their estimated annual marketing communications expenditures, by media category; number of total employees; number of sales employees; annual sales revenue; and extent of outsourcing of markieting communications work.

    90. The animal rights issue - Part II : what agribusiness is doing to maintain a viable animal agriculture

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lane, Mick (author)
    Format:
    Journal article
    Publication Date:
    1989
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03750
    Journal Title:
    Agri Marketing
    Journal Title Details:
    27(7) : 28-31, 33
    Notes:
    James F. Evans Collection

    91. An agency perspective on editorial integrity

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Harrison, Susan (author / Executive Vice President, Davis Harrison Advertising, Chicago) and Executive Vice President, Davis Harrison Advertising, Chicago
    Format:
    Journal article
    Publication Date:
    1989-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04012
    Journal Title:
    Agri Marketing
    Journal Title Details:
    27(9) : 78-79