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Altria seen in different light

Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2004-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
agri-marketers, agribusiness, image, leadership training, media relations, public relations, tobacco
Notes:
Describes efforts of the firm to "better align itself with the environmental, social and financial expectations of its many stakeholders." Operating companies of Altria include Kraft Foods, Philip Morris USA and Philip Morris International.