« Previous | of | Next »

New study: agri-marketers invest over $600mm annually

Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2006-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, agri-marketers, agribusiness, direct marketing, expenditures, farm journals, market analysis, public relations, radio, sales promotion, shows, television, web sites, marketing communication, market research, agri-marketing
Notes:
Responses from 75 agribusiness firms regarding their estimated annual marketing communications expenditures, by media category; number of total employees; number of sales employees; annual sales revenue; and extent of outsourcing of markieting communications work.