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If it's worth doing, it's worth over-doing: Burrus Hybrids earns success with the fundamentals of marketing

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Henderson, Lynn (main author)
Format:
Journal article
Publication Date:
2006-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
agri-marketers, agribusiness, case studies, marketing, promotion, sales methods, seeds, marketing communication
Notes:
Features the marketing approach of Burrus Hybrids, Arenzville, Illinois.