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    1. 2019 Annual Report, National Honey Board

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Report
    Publication Date:
    2019
    Published:
    United States: National Honey Board, Longmont, Colorado.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11771
    Notes:
    Online from publisher website. 28 pages., Digital annual report of the Board marketing programs and developments in the U.S. honey industry.

    4. AgForce leads the way with rural image campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2008-06-16
    Published:
    Australia: The Land, Sydney, New South Wales, Australia.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D06697
    Journal Title:
    The Land
    Notes:
    2 pages., Briefly describes efforts of AgForce, "the only farm group in Australia undertaking a sustained rural image campaign to engage and communicate with the urban population about how and where food and fibre is produced."

    7. An exploratory study of the impact of non-commodity-specific agricultural promotion campaigns on consumer purchasing patterns

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tootelian, Dennis H. (author), Liebich, Alison (author), and Thompson, Chris (author)
    Format:
    Abstract
    Publication Date:
    2007
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 170 Document Number: C28674
    Journal Title:
    Journal of Food Products Marketing
    Journal Title Details:
    13(2) : 103-122

    16. Creating a promotional DVD for an international agricultural research center: a delphi study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Akers, Cindy (author), Brashears, Todd (author), Stockard, Stacy A. (author), and Brooks, Chance (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: C28042
    Journal Title:
    Texas Journal of Agriculture and Natural Resources
    Journal Title Details:
    20 : 63-74

    19. Farm wives blitz consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Harris, Maxene (author)
    Format:
    Journal article
    Publication Date:
    1981-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09614
    Journal Title:
    Missouri Ruralist
    Journal Title Details:
    : 35-36
    Notes:
    Delmar Hatesohl Collection, Three members of the Missouri Young Farmers and Farm Wives Association conducted a three-day "Missouri Blitz" to tell consumers the farmers' side of the food story."

    20. Farmers take food answers direct to busy urban moms: CommonGround volunteer program launches carpool video series

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morgan, Missy (author)
    Format:
    News release
    Publication Date:
    2018-06-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09650
    Notes:
    Online from the United Soybean Board via communications firm Osborn Barr, St. Louis, Missouri. 1 page.

    22. Fedex Corp. and the Christmas Tree Association join forces to bring real trees to real heroes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rasmussen, Becky (author)
    Format:
    Journal article
    Publication Date:
    2006-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23842
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(2) : 38-39
    Notes:
    Describes a "Trees for Troops" program to provide real Christmas trees to military families in 17 locations nationwide.

    23. Fresh, grown, made, and proud: How state governments use stewardship to collectively promote their state’s food products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Witzling, Laura (author)
    Format:
    Journal article
    Publication Date:
    2021-01-01
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12424
    Journal Title:
    Journal of Applied Communication
    Journal Title Details:
    Vol. 105 Issue 4
    Notes:
    15 pages., Many U.S. state governments have programs that promote the food grown or made within their state. In this study, the websites of 41 such programs were analyzed for indicators of stewardship, a framework concerned with relationship cultivation. Several of the indicators were observed commonly, demonstrating a generally balanced use of stewardship strategies by the programs. The websites also provided a platform to grow relationships between producers and consumers. One recommendation for managers of statewide food promotion programs, or similar umbrella food brand programs, is to examine their own websites to ensure indicators of all stewardship strategies are present. Though most websites examined in this study posted mission statements, for example, not all of them did. Expressions of gratitude to multiple stakeholder groups were also lacking on many of the websites. Another recommendation for managers is to implement some of the more creative ways programs have practiced stewardship such as giving audiences opportunities to co-create content. Overall, this analysis showed that state-run food promotion programs function as public relations and agricultural communications tools.

    24. Fueling consumer acceptance

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26629
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(9) : 32
    Notes:
    Posted at www.agrimarketing.com, Describes efforts of the Ethanol Promotion and Information Council (EPIC), representing ethanol manufacturers.

    26. Good to be real: beef promotion for girls has far-reaching effects

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anderson, Barb Baylor (author)
    Format:
    Journal article
    Publication Date:
    2004-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20417
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(3) : 62-63
    Notes:
    Case report about the "Best of Show: Public Relations" entry in the 2004 National Agri-Marketing Association competition.

    27. How can farm paper editors create better public relations for the farmer ... acquaint city people with basic agricultural problems?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    summary report
    Publication Date:
    1957-12-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: D10750
    Notes:
    6 pages., Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection., Report of a brainstorming session on this question at the annual meeting of the American Agricultural Editors' Association. Session conducted by W. A. Hart of Batten, Barton, Dursine and Osborn, Inc. This report lists 98 ideas generated by participants.

    29. Integrated marketing communications in the Australian and New Zealand wine industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Reid, Mike (author), Johnson, Trent (author), Ratcliffe, Mike (author), Skrip, Kari (author), and Wilson, James (author)
    Format:
    Editorial
    Publication Date:
    2001
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36501
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    20(2) : 239-262

    31. Local food systems: concepts, impacts, and issues

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Martinez, Steve (author), Hand, Michael (author), Da Pra, Michelle (author), Pollack, Susan (author), Ralston, Katherine (author), Smith, Travis (author), Vogel, Stephen (author), Clark, Shellye (author), Lohr, Luanne (author), Low, Sarah (author), and Newman, Constance (author)
    Format:
    Research report
    Publication Date:
    2010-05
    Published:
    USA: Economic Research Service, U.S Department of Agriculture, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: D10861
    Notes:
    Printed results of related research (Appendices A and B)retained in ACDC., Economic Research Report Number 97. Online via University of Illinois Extension. 87 pages.

    32. Maintaining agriculture's public image: an opinion survey of agricultural communications leaders

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zaworski, F. S., Jr. (author)
    Format:
    Journal article
    Publication Date:
    1980
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: C00138
    Journal Title:
    ACE Quarterly
    Journal Title Details:
    63 (4) : 9-15
    Notes:
    James F. Evans Collection

    33. Making cotton "the fabric of our lives"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Collins, Jennifer (author)
    Format:
    Radio transcript
    Publication Date:
    2010-11-15
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10033
    Notes:
    Script of a "Marketplace" program segment on National Public Radio, Washington, D.C. 2 pages., Reports on a successful campaign promoting cotton in competition with "wash and wear" synthetic fabrics during the 1970s.

    35. McCormick ad firm will put Embro on map

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dale, Geoff (author)
    Format:
    Journal article
    Publication Date:
    2005-08-17
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23209
    Journal Title:
    London Free Press (Ontario, Canada)
    Journal Title Details:
    : F4
    Notes:
    Via Lexis-Nexis. 2 pages., Describes new affilliation between a small Ontario community, Embro, and a marketing communications firm, McCormick Canada, that will help promote and develop it.

    36. Milking the most from your promotional dollar: an analysis of agribusiness firms serving U.S. agricultural producers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Roucan-Kane, Maud (author) and Peake, Whitney O. (author)
    Format:
    Report
    Publication Date:
    2007-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28388
    Notes:
    Via AgEcon Search. Working Paper 07-05, Department of Agricultural Economics, Purdue University, West Lafayette, Indiana. 20 pages.

    37. Naked truth about animal rights

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Guillermo, Kathy (author)
    Format:
    Article
    Publication Date:
    2006-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02934
    Notes:
    International Public Relations Association. 2 pages., Public relations approach used People for the Ethical Treatment of Animals (PETA).

    39. New York committee for increased milk use helps industry solve public relations problems

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1962-08
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21301
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    2(8) : 1-4

    45. Pork queen endangered: et tu, Alice?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Smith, Susan Lampert (author)
    Format:
    Journal article
    Publication Date:
    2005-06-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23207
    Journal Title:
    Wisconsin State Journal (Madison, Wisconsin)
    Notes:
    Via Lexis-Nexis. 2 pages., Examines whether recent cessation of the Iowa Pork Queen program may mean a similar fate for the Alice in Dairyland program in Wisconsin.

    46. Practical and (almost) easy self-promotion & marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Teigen, Sharlet R. (author)
    Format:
    Conference paper
    Publication Date:
    1999-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 111 Document Number: C10702
    Notes:
    2 page that contains 17 printed slides, Presentation by Sharlet R. Teigen, Principal, S.R. Brown Marketing Communications, Camp Crook, SD, at National Association of Farm Broadcasters meeting, Kansas City, Missouri, November 1999

    47. Promoting the college of agriculture in the urban television markets of Washington, D.C. and Baltimore, Maryland

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    DeMarco, Kathleen A. (author)
    Format:
    Conference paper
    Publication Date:
    1983
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: C00172
    Notes:
    James F. Evans Collection, Agricultural Communicators in Education (ACE), Annual Meeting, 1983.

    49. Public awareness in rural libraries

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McMorran, Charles E. (author / Boone-Madison Public Library, Madison, WV)
    Format:
    Journal article
    Publication Date:
    1982
    Published:
    USA: Clarion State College, Clarion, PA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06431
    Journal Title:
    Rural Libraries
    Journal Title Details:
    2 (1) : 51-53
    Notes:
    James F. Evans Collection

    50. RT#FF@DM wot u talkin bout? Social media in agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McKillop, Bob (author) and Australian Institute of Agricultural Science and Technology, Curtin, ACT.
    Format:
    Article
    Publication Date:
    2011-06-23
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C36920
    Notes:
    Posted at http://www.aiast.com.au/index.php?menu=about_us&amp;action=state_committee_news, 3 pages., Report of a seminar that included principles and case examples.