- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Akers, Cindy (author), Brashears, Todd (author), Stockard, Stacy A. (author), and Brooks, Chance (author)
- Format:
- Journal article
- Publication Date:
- 2007
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: C28042
- Journal Title:
- Texas Journal of Agriculture and Natural Resources
- Journal Title Details:
- 20 : 63-74
- Subject Term:
- agriculture research, appeals (message), food, interest groups, international organizations, marketing, message content, pretests, promotion, public relations, research methods, research organizations, video, food industry, marketing communication, and DVD