How can farm paper editors create better public relations for the farmer ... acquaint city people with basic agricultural problems?

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    summary report
    Publication Date:
    1957-12-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: D10750
    Subject Term:
    appeals (message), coverage, films, image, information issues, journalism, journalists, message content, promotion, public relations, reporting, rural-urban communication, role, and engagement
    Notes:
    6 pages., Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection., Report of a brainstorming session on this question at the annual meeting of the American Agricultural Editors' Association. Session conducted by W. A. Hart of Batten, Barton, Dursine and Osborn, Inc. This report lists 98 ideas generated by participants.

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