- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 1992-09
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06432
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 30 (8) : 22, 24-26
- Subject Term:
- advertising, agribusiness, buying behavior, campaigns, incentives, premiums, promotion, and public relations
- Notes:
- James F. Evans Collection