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Making cotton "the fabric of our lives"

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Collins, Jennifer (main author)
Format:
Radio transcript
Publication Date:
2010-11-15
URL:
http://marketplace.publicradio.org/display/web/2010/11/15/pm-making-cotton-the-fabric-of-our-lives
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, appeals (message), campaigns, case studies, commodity promotion, cotton, image, promotion, public relations, marketing communication, clothing, information effects, testimonials, fabric, Cotton Incorporated
Notes:
Script of a "Marketplace" program segment on National Public Radio, Washington, D.C. 2 pages., Reports on a successful campaign promoting cotton in competition with "wash and wear" synthetic fabrics during the 1970s.