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Milking the most from your promotional dollar: an analysis of agribusiness firms serving U.S. agricultural producers

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Roucan-Kane, Maud (main author), Peake, Whitney O. (author)
Format:
Report
Publication Date:
2007-07
URL:
http://ageconsearch.umn.edu
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169
Subject Term:
advertising, agribusiness, economics of information, education effects, expenditures, farm journals, Internet, mass media, media effectiveness, promotion, public relations, radio, television, value of information, marketing communication, agri-marketing
Notes:
Via AgEcon Search. Working Paper 07-05, Department of Agricultural Economics, Purdue University, West Lafayette, Indiana. 20 pages.