Jones, Sandra C. (author), Waters, Louise (author), Byrne, Fiona (author), Iverson, Don (author), Sutherland, Max (author), Gold, Julian (author), and Puplick, Chris (author)
Format:
Journal article
Publication Date:
2012
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07139
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10405
Notes:
4 pages., Online from Australian Broadcasting Corporation website., During a severe drought, a Queensland grazier decided to share her story on a social media post that included distressing images of livestock. Unintended consequences included accusations of animal abuse and investigation by Biosecurity Queensland.
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Summarizes results of a research project among children about their experience with and perceptions of a children's television program in the Philippines.
USA: Federal Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08936
Notes:
Page 9 in Grace Gallup and Lucinda Crile, Bibliography on Extension Research, November 1943-1948. Library List No. 48. USDA Library, U.S. Department of Agriculture, Washington, D.C. July 1949. Brief description of the first of two studies of identical title, as reported by the Agriculture College, Cornell University, Ithaca, New York. 1944. 9 pages.
USA: Federal Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08937
Notes:
Page 9 in Grace Gallup and Lucinda Crile, Bibliography on Extension Research, November 1943-1948. Library List No. 48. USDA Library, U.S. Department of Agriculture, Washington, D.C. July 1949. Brief description of the second of two studies of identical title, as reported by the Agriculture College, Cornell University, Ithaca, New York. 1945. 15 pages.
Irani, Tracy (author), Ruth, Amanda M. (author), and Muegge, Melissa (author)
Format:
Research report
Publication Date:
2005-05-31
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22250
Notes:
Available in CD and paper formats., Presentation at conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE), San Antonio, Texas, May 31, 2005. 16 pages.
"Discusses the role of social photography in effecting a change in the ideology of the American Dream from individualism to co-operation during the Great Depression of the 1930s." Focuses on the work of Farm Security Administration photographers of that period.
Role of social media for civic participation, drawing on Swedish volunteer initiatives that emerged in the context of the migration crisis in 2015 as a case study.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09484
Notes:
Truffle Media Networks LLC, Indianapolis, Indiana. 29 pages., Survey among participants in the agriculture industry in media, ag product companies, agencies, associations, or other.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11021
Notes:
Online via Accelerating Innovation in Technology Data and Media. 2 pages., Summarizes results of a survey among nearly 3,000 U.S. owners of ranches and farmers.
New programme, "Shamba Shape-Up," explores typical problems encountered by smallholder families on the outskirts of Kenya's towns and cities, then brings in a crack team of experts to sort them out.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29538
Notes:
From CBC Morningside via Don Snowden Program for Development Communication. 6 pages., Exerpt from a CBC interview with Simon Halaghan, long-time member of the Farm Radio Forum.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06772
Notes:
The document also identifies a link to this video production aired on national television, "Landline," at the weekend celebrating the 70th anniversary of rural programming on the Australian Broadcasting Corporation., Script via online from the Australian Broadcasting Corporation. 19 pages.
From Printer's Ink, November 2, 1904. Case report of the mail order business developed by Kalamazoo Stove Company, including information about response from readers of farm periodicals in which the product was advertised.
22 Pages., Consumers have varying levels of trust in agricultural production practices, which can influence attitudes, shift opinions, and change behaviors. The purpose of this study was to determine what agricultural messages are considered the most trustworthy among consumers and what differences exist among five dimensions of trustworthiness. With a pro-agriculture video as the stimulus, this study used continuous response measurement (CRM) to collect data from 151 post-secondary students who were randomly assigned to evaluate one of five trustworthiness dimensions (trust, honest, sincere, dependable, reliable). Participants used handheld dials to continuously rate their evaluation of the messages in the video then completed a questionnaire to provide additional insights. Overall, participants trusted agricultural messages, although some specific phrases were rated more positively than others. Participants had more trust in messages that portray agriculture as a family endeavor and create connection between producers and consumers. Participants indicated skepticism in messages revolving around farmer/rancher motivation in agriculture. The results support the importance of strategically tailoring and crafting effective messages. Recommendations for future practice and research are discussed.
Buller, David B. (author), Woodall, W. Gill (author), Hall, John R. (author), Borland, Ron (author), Ax, Bryan (author), Brown, Melissa (author), and Hines, Joan Marquardt (author)
Format:
Book chapter
Publication Date:
2000
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35869
Notes:
Pages 357-372 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: D10716
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004 are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, 2 pages., Author's thoughts as editorial director of Farm Journal magazine. 1 page draft.
Via online issues. 2 pages., Author alerts readers to a move to "put the mapping for where service is needed in the hands of Connected Nation, a company representing big telecommunications companies."
Nasr, Noureddine (author), Hdaidi, El Ayech (author), and Ayed, Ali Ben (author)
Format:
Book chapter
Publication Date:
2001
Published:
Tunisia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01210
Notes:
Pages 293-299 in Waters-Bayer (eds.), Farmer innovation in Africa: a source of inspiration for agricultural development. Earthscan Publications, Ltd., London, England. 362 pages.
Schneider, Ivo Alberto (author / Federal University of Rio Grande do Sul, Brazil)
Format:
Conference paper
Publication Date:
1974
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 31 Document Number: C12494
Notes:
Francis C. Byrnes Collection; See B03082, Pages 88-97 in Robert H. Crawford and William B. Ward (eds.), Communication strategies for rural development. Proceedings of the Cornell-CIAT international symposium, Cali, Colombia, March 17-22, 1974. Cornell University, Ithaca, NY. 278 p.
3 pages., Online from publisher website., Following a training course in technology stewardship, actors in the Caribbean's agri-food sector are implementing ICT approaches to provide agricultural advice and support to their local communities
Pages 75-76 in Extension Service Circular 544, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of seminar report for the master of science in education degree, University of Wisconsin, Madison. 1961. 63 pages.
Page 70 in Extension Circular 541, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of thesis for the master of science degree, Michigan State University, East Lansing. 1961. 62 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19048
Notes:
Paper, Master of Education, Pennsylvania State University, University Park. Page 45 in Jasper S. Lee and Ruby D.Rankin (eds.), Summary of research in extension, 1988-89, Volume 4. College of Agriculture and Home Economics, Mississippi State University, Cost analysis of the PENmail system for communication within Penn State Cooperative Extension. The system "has proved to be cost-effective and, in fact, avoiding costs of $240,202 annually."
Via online issue. 1 page., Includes link to what is cited as an excellent example of an ag business podcast on the "DuPont Weed Wrecking Crew" web site. Http://www.weedwreckingcrew.com/broadleaf.html, "Broadleaf Weed Report."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 195 Document Number: D07967
Notes:
John L. Woods Collection, Booklet published by the Extension Aids Section, Ministry of Agriculture, Zomba, Malawi. Booklet. 12 pages. Also, article containing identical copy in OVAC Bulletin, London, England.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 111 Document Number: C10680
Journal Title Details:
4 page
Notes:
Presented to the Agricultural Communications Section of the Southern Association of Agricultural Scientists (SAAS), January 30-February 1 in Lexington, Kentucky.
20 pages, Knowledge of agricultural practices has declined in recent years, resulting in consumers becoming uncertain of where and how their food has been produced and the marketing tactics used to promote the product. Historically, the U.S. population’s rich agricultural heritage coincided with higher levels of agricultural literacy. Some scholars, however, have maintained that U.S. culture has begun to lose touch with its agricultural foundations. More recent evidence has demonstrated that consumers acquire knowledge about their food from various media, most notably the Internet and social media. Often these sources use incorrect information and promote food and agricultural marketing trends that may not be grounded in scientific data. In response, this historical narrative analyzed a reform effort that occurred in U.S. food labeling policy and practice in the 1900s, which contributed to food labeling issues and consumer distrust in the agricultural industry. Based on the findings of this investigation, we concluded that food labels were initially intended to provide consumers with more profound knowledge of the food they purchased. However, key legislative acts such as the Fair Packaging and Labeling Act and the Nutrition Labeling and Education Act shifted the food labeling movement into a branding device to differentiate products and brands. We recommend that agricultural practitioners explore new ways to communicate their message more effectively. We also call for producers to incorporate more personal and emotional appeals when marketing agricultural products to better compete with third-party branding efforts.
10 pages., Due to the Library's response to COVID-19, this document is currently only available through online access. If no link is provided in this record, the ACDC will make this document accessible through our collection once we are able to return to our office., This article explores some issues that have been important in the climate change mitigation debate in Australia. Findings suggest that opinion leaders believe the policy has been slow to progress due to media promotion of the uncertainty associated with climate change science, the weakness of leadership, and the political cost of unpalatable policy.
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Brief summary of vital communications components of the Masagana Farm Program
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 5. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center
Pages 77-78 in Extension Circular 521, Review of Extension Research, January through December 1958, U.S. Department of Agriculture, Washington, D.C. Summary of a research project report, Louisiana State University, Baton Rouge. 1958. 59 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26637
Notes:
Conference paper, Society for the Study of Social Problems. 2 pages., "The lines between art photography, documentary, and photojournalism have increasingly blurred since the early 1980s." Author cites Dorothea Lange's "Migrant Mother" image [disseminated through the Farm Security Administration] as an emblematic piece of concerned photography "now ubiquitous in realms quite removed from social concern for poverty."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36194
Notes:
Retrieved 04/10/2011, 6 pages., "Forthcoming in Connected for Development: Information Kiosks and Sustainability, UNICT Task Force and Digital Partners, edited by Akhtar Badshah, Sarbuland Khan and Maria Garrido."
