A case study of the two-step flow hypothesis of communication in Brazil

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schneider, Ivo Alberto (author / Federal University of Rio Grande do Sul, Brazil)
    Format:
    Conference paper
    Publication Date:
    1974
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 31 Document Number: C12494
    Subject Term:
    adoption process, Brazil, communication theory, development communication, diffusion, farmers, information flow, information sources, media effectiveness, opinion leaders, and rural development
    Notes:
    Francis C. Byrnes Collection; See B03082, Pages 88-97 in Robert H. Crawford and William B. Ward (eds.), Communication strategies for rural development. Proceedings of the Cornell-CIAT international symposium, Cali, Colombia, March 17-22, 1974. Cornell University, Ithaca, NY. 278 p.

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