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A case study of the two-step flow hypothesis of communication in Brazil

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Schneider, Ivo Alberto (main author / Federal University of Rio Grande do Sul, Brazil)
Format:
Conference paper
Publication Date:
1974
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
adoption process, Brazil, communication theory, development communication, diffusion, farmers, information flow, information sources, media effectiveness, opinion leaders, rural development
Notes:
Francis C. Byrnes Collection; See B03082, Pages 88-97 in Robert H. Crawford and William B. Ward (eds.), Communication strategies for rural development. Proceedings of the Cornell-CIAT international symposium, Cali, Colombia, March 17-22, 1974. Cornell University, Ithaca, NY. 278 p.