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A measurement of farm magazine effectiveness
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Khandekar, P.R. (author) and Mathur, P.N. (author)
Format:
Journal article
Publication Date:
1980
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18981
Journal Title:
Indian Journal of Extension Education
Journal Title Details:
16(3/4) : 82-87
Subject Term:
evaluation
,
farm journals
,
media effectiveness
,
readership
, and
research methods
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