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A measurement of farm magazine effectiveness

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Khandekar, P.R. (main author), Mathur, P.N. (author)
Format:
Journal article
Publication Date:
1980
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
evaluation, farm journals, media effectiveness, readership, research methods