Buller, David B. (author), Woodall, W. Gill (author), Hall, John R. (author), Borland, Ron (author), Ax, Bryan (author), Brown, Melissa (author), and Hines, Joan Marquardt (author)
Format:
Book chapter
Publication Date:
2000
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35869
Pages 357-372 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.