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    Start Over Subject Term marketing techniques Journal Title Advertising Age

    7. "Avon principle" works for farmers: farmer-dealer network is farmers selling to farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gage, Theodore J. (author)
    Format:
    Journal article
    Publication Date:
    1980-11-24
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18430
    Journal Title:
    Advertising Age
    Journal Title Details:
    51(51) : S-4-S-5
    Notes:
    Describes method used by hybrid seed marketers to sell to a farmer-dealer at wholesale, then allow the farmer to distribute the product in a local area.

    8. Catalogs boom and grow

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1980-01-21
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18431
    Journal Title:
    Advertising Age
    Journal Title Details:
    51(3) : S-22-S-25
    Notes:
    Trends in the mail order catalog business. Includes a brief history back to 1872 when Aaron Montgomery Ward decided to market items to midwestern farmers living miles away from available shopping. About 85 million catalogs in the mailes in 1978, representing about 8,000 companies.

    9. How do consumer and agri ads differ?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pritzker, Margie (author)
    Format:
    Journal article
    Publication Date:
    1979-12-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18432
    Journal Title:
    Advertising Age
    Journal Title Details:
    50(51) : S9, 11
    Notes:
    Emphasizes segmentation of market, seasonality of decision making and role of farm advertising in connecting with local dealers.

    10. Amoco encouraged by its gasohol trial

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Neher, Jacques (author)
    Format:
    Journal article
    Publication Date:
    1979-08-20
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18434
    Journal Title:
    Advertising Age
    Journal Title Details:
    50(35) : 33
    Notes:
    Results of early tests of gasohol at the pump. Already the nation's corn farmers have formed a group to promote the usage of alcohol. Gasohol is currently being sold in 28 states.

    11. Grocery marketing: store's selection goes far beyond groceries

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wylie, Kenneth (author)
    Format:
    Journal article
    Publication Date:
    1985-04-18
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18442
    Journal Title:
    Advertising Age
    Journal Title Details:
    56(30) : 40
    Notes:
    Describes approach of Willey's (Greensboro, Vermont), a "country store" that does an annual business of $1 million.

    22. Ad dollars help drum up ag business overseas

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gutmann, Hanna (author)
    Format:
    Journal article
    Publication Date:
    1979
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05447
    Journal Title:
    Advertising Age
    Journal Title Details:
    50(13) : S16
    Notes:
    The U.S. Dept. of Agriculture's (USDA) push for foreign market development in recent years has placed a greater emphasis on promotion programs, some of which include limited amounts for advertising. While the amount of government contribution varies from contract to contract, usually the subsidy is matched by a cooperator and by a third party, usually a foreign interest. The promotion programs now operate in over 80 nations, conducted by 43 nonprofit agricultural trade organizations on a long-term basis. Smaller scale and shorter term projects are also being conducted mostly by farm-owned cooperators."

    23. Crop of ad programs keeps growing

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gutmann, Hanna (author)
    Format:
    Journal article
    Publication Date:
    1979
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05450
    Journal Title:
    Advertising Age
    Journal Title Details:
    50(13) : S8
    Notes:
    "An expanded list of promotion programs administered by the U.S. Dept. of Agriculture (USDA), and mostly funded by farmer groups, is channeling almost $35 million annually into advertising and promotion. While most government marketing subsidies have disappeared, the number of promotion programs and available funding have continued to grow from 11 programs in 1975 to 20 programs today, with 3 more awaiting Congressional approval. Of the 20 existing programs, 19 are funded by producers, farmers, or manufacturers." Article mentions beef, wheat, wool, raisin and peach programs.