Sunkist a pioneer in new products, promotions

Collection:

Agricultural Communications Documentation Center (ACDC)

Contributor:

Stroud, Ruth (main author)

Format:

Journal article

Publication Date:

1988-11-09

Published:

USA

Location:

Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99

Related Item:

Advertising Age

Related Item Details:

59 (48) : 22, 40

Subject Term:

advertising, commodity promotion, fruit, marketing techniques

Notes:

Evans, AgComm teaching