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Nonbranded items hold record shares
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1982
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08391
Journal Title:
Advertising Age
Journal Title Details:
April 19, 1982 : 36
Subject Term:
buying behavior
,
consumers
,
food
, and
marketing techniques
Notes:
Evans, AgComm teaching
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