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    1. "Dirty laundry" college tour aims at creating cotton loyalty

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Robb, Brad (author)
    Format:
    Journal article
    Publication Date:
    2007-02-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: C26952
    Journal Title:
    Southeast Farm Press
    Journal Title Details:
    34 : 70 (Supplement)
    Notes:
    Describes a mobile marketing event called "Cotton's Dirty Laundry Tour" sponsored by Cotton Inc.

    3. "Shroom ads" compelled speech

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Teinowitz, Ira (author)
    Format:
    Journal article
    Publication Date:
    2001-07-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18372
    Journal Title:
    Advertising Age
    Journal Title Details:
    72(27) : 26
    Notes:
    Reports on a U.S. Supreme Court decision involving the Mushroom Council. "Agricultural marketing campaigns totaling $600 million or more are at the center of a US Supreme Court decision last week that found farmers and growers cannot be forced to pay into programs that are solely advertising-based."

    4. "You just need to give them the food. You mess them up by giving all kinds of messages"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2014
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05838
    Journal Title:
    Chicago Booth Magazine
    Journal Title Details:
    36(3) : 13
    Notes:
    Case example of how over-zealous marketing (e.g., messaging about "health" and "yummy") can misfire - with adults and children.

    7. 2019 Produce Retailer of the Year - Jewel-Osco's Scott Bennett

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Nickle, Ashley (author)
    Format:
    Journal article
    Publication Date:
    2020-10-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11941
    Journal Title:
    Packer
    Notes:
    Online from publication. 6 pages., Introduces honored produce retailer, including a summary of his strategies in promoting the sale of produce.

    8. 3 innovative ways grocers can increase potato sales

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2020-10-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11948
    Journal Title:
    Packer
    Notes:
    Online from publication. 3 oages,, Sponsored article summarizes IRI survey data on seasonality of potato sales, purchase levels, and shopper responses to several display strategies.

    12. A content analysis of Extension's presence on 1890 Land-Grand University websites

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Steede, Garrett M. (author), Fischer, Laura (author), Meyer, Diane C. (author), and Meyers, Courtney (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09217
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    102(1) Article 2

    13. A content and visual analysis of promotional pieces used in a communication campaign for the Arkansas (commodity)Promotion Board

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hughes, Amy (author), Johnson, Tara L. (author), Edgar, Leslie D. (author), Miller, Jefferson D. (author), and Cox, Casandra (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07422
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(2) : 10-27
    Notes:
    Case example of a promotional campaign in which the one-third of the messages in the creative pieces were inconsistent with the original plan.

    17. A methodology and terminology of sustainability assessment and its perspectives for rural planning

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bosshard, Andreas (author)
    Format:
    Journal article
    Publication Date:
    2000
    Published:
    Switzerland
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: D07639
    Journal Title:
    Agriculture, Ecosystems & Environment
    Journal Title Details:
    77 (1-2): 29-41

    18. A subjective view of objectives

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1931-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18236
    Journal Title:
    AAACE
    Journal Title Details:
    14 (1) : 28-30
    Notes:
    Brief summary of a talk by John R. Fleming, writer for the Secretary of Agriculture, U.S. Department of Agriculture, at 1931 AAACE convention, Corvallis, Oregon. He said he doubts whether it is possible for Extension to be both a propaganda and an educational institution at the same time. "As editors who want something intellectually satisfying to work for, we shall probably prefer that Extension pursue the path of education." American Association of Agricultural College Editors.

    19. A target consumer profile and positioning for promotion of the direct marketing of fresh produce: A case study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wolf, Marianne McGarry (author)
    Format:
    Journal article
    Publication Date:
    1997-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 111 Document Number: C10711
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    <28 (3): 11-17>
    Notes:
    AgEcon Search: Research in Agricultural Economics

    20. A two-stage analysis of the effectiveness of promotion programs for U.S. apples

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Richards, T.J. (author), Ispelen, P.V. (author), and Kagan, A. (author)
    Format:
    Journal article
    Publication Date:
    1997
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 104 Document Number: C08984
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    79(3) : 825-837

    21. A word from our sponsor... : investing in convention events affords companies valuable recognition

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hill, Earlene J. (author / Hill Management Concepts, Ballwin, MO)
    Format:
    Journal article
    Publication Date:
    1991-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: C05482
    Journal Title:
    Agri Marketing
    Journal Title Details:
    29 (5, Part 1) : 38-43
    Notes:
    James F. Evans Collection

    24. Acceptance, attitude and knowledge towards agriculture economic activity between rural and urban youth: the case of contract farming

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bahaman, A.S. (author), Jeffrey, L.S. (author), Azril, M.S. Hayrol (author), and Jegak, U. (author)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    Malaysia: Asian Network for Scientific Information
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00088
    Journal Title:
    Journal of Applied Sciences
    Journal Title Details:
    10(19) : 2310-2315
    Notes:
    Via www.doaj.org

    25. Achieving food security in the Kingdom of Saudi Arabia through innovation: Potential role of agricultural extension

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fiaz, Sajid (author), Noor, Mehmood Ali (author), and Aldosri, Fahad Owis (author)
    Format:
    Journal article
    Publication Date:
    2016-09
    Published:
    Saudi Arabia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: D07679
    Journal Title:
    Journal of the Saudi Society of Agricultural Sciences
    Notes:
    In Press, Corrected Proof

    26. Acing the media interview: what to know to promote your programs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Opat, Kelsi (author) and Irlbeck, Erica (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11819
    Journal Title:
    Agricultural Education Magazine
    Journal Title Details:
    90(3) : 7-8
    Notes:
    Tips for agricultural educators about how to prepare for and take part in television interviews successfully, as interviewees.

    28. Adoption of internet strategies by agribusiness firms

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Akridge, Jay (author), Henderson, Jason (author), Dooley, Frank (author), and Carerre, Antonio (author)
    Format:
    Journal article
    Publication Date:
    2005
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26836
    Journal Title:
    International Food and Agribusiness Management Review
    Journal Title Details:
    8(4) : 42-61

    29. Advertising agrarian unreality: college students' preferences for agricultural commodity advertising content

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Specht, Annie R. (author) and Buck, Emily B. (author)
    Format:
    Journal article
    Publication Date:
    2014
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06859
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    98(2) : 37-52

    31. Advertising and ethical standards

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pound, B.H. (author / Duphar Veterinary Ltd., Southampton, UK)
    Format:
    Journal article
    Publication Date:
    1990-04
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06567
    Journal Title:
    Veterinary Record
    Journal Title Details:
    126 (16) : 409
    Notes:
    Current Contents Agr/Bio; See also CO6566 for related article

    32. Advertising ecotourism on the internet: commodifying environment and culture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Steeves, H. Leslie (author), Dorsey, Elizabeth R. (author), and Porras, Luz Estella (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36569
    Journal Title:
    New Media and Society
    Journal Title Details:
    6(6) : 753-779

    37. Advertising, promotion, and competition: a survey with special reference to food

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Connor, John M. (author / National Economics Division, ESS)
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08421
    Journal Title:
    Agricultural Economics Research
    Journal Title Details:
    33 (1) : 19-27
    Notes:
    James F. Evans Collection, This article surveys the theoretical and empirical literature on the economics of advertising during the last decade. The survey notes several promising advances in theoretical modeling of the role of advertising in consumer choice and social welfare. Numerous empirical investigations of food and other consumer products have established relationships between advertising and market structure or performance indicators. Less progress was found on selected socioeconomic advertising issues that are difficult for traditional economics to handle. (original)

    40. AgForce leads the way with rural image campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2008-06-16
    Published:
    Australia: The Land, Sydney, New South Wales, Australia.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D06697
    Journal Title:
    The Land
    Notes:
    2 pages., Briefly describes efforts of AgForce, "the only farm group in Australia undertaking a sustained rural image campaign to engage and communicate with the urban population about how and where food and fibre is produced."

    41. Agricultural Extension Agents' Use of Learning-Based Extension Methods in Trinidad and Tobago

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ramjattan, Jeet (author), Chowdhury, Ataharul (author), and Ganpat, Wayne (author)
    Format:
    Journal article
    Publication Date:
    2020-07-20
    Published:
    Canada: Commonwealth of Learning, Vancouver, BC, Canada.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D12392
    Journal Title:
    Journal of Learning for Development
    Journal Title Details:
    Vol. 7 No. 2
    Notes:
    19 pages, Agricultural extension agents are highly credited for their roles of providing advice to farmers and supporting their learning and decision-making to improve livelihoods. The use of appropriate methods to promote learning in developing countries, including Trinidad and Tobago, has often been highlighted as a development priority. Nevertheless, agricultural extension agents encounter difficulties in applying new competencies. Understanding and utilising appropriate methods based on farmers’ learning needs is critical. This study sought to investigate extension agents’ use of learning-based extension methods. A survey was conducted with 106 extension agents. Descriptive statistics and logistic regression analysis were used to analyse data. The findings show that male agents prefer Plant Clinics and Farmer Field School learning methods. Social influence and networking among organisations had a significant influence on the use of Discovery Based Learning methods. The positive influence of social pressure motivated the agents. The study recommends supporting facilitative conditions through a coordinated programme and to focus on farmers’ learning as a critical consideration for improving the use and impact of learning-based methods

    42. Agricultural market structure, generic advertising, and welfare

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pope, Rulon D. (author) and Cardon, James H. (author)
    Format:
    Journal article
    Publication Date:
    2003-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21640
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    28 (2) : 185-200

    44. All-petroleum fuels burn farmers : Midwest groups promote ethanol

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Webster, Nancy (author) and Williams, Jim (author)
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08311
    Journal Title:
    Advertising Age
    Journal Title Details:
    August 11, 1986 : 45MW
    Notes:
    Evans, AgComm teaching

    45. Alltech: making of a champion

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Lynn (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26981
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(1) : 64-65, 67
    Notes:
    Features an animal nutrition and health firm, Alltech, located in Lexington, Kentucky.

    47. America's cow hell

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2009-07-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183; 174 Document Number: C29614
    Journal Title:
    Drovers
    Notes:
    Via online. 1 page., Reports on efforts by an animal rights organization to change the Wisconsin license plate slogan, "Wisconsin's Dairyland," to "America's Cow Hell." Focus is on "factory farming," "animal abuse" and production of veal.

    48. An Educational Module for Enhancing Business Strategies for Web Sites of Small Rural Firms: An Experience Economy Approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jeong, Miyoung (author), Fiore, Ann Marie (author), and Niehm, Linda (author)
    Format:
    Journal article
    Publication Date:
    2008-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167 Document Number: C27846
    Journal Title:
    Journal of Extension
    Journal Title Details:
    Vol. 46, No. 3
    Notes:
    Online access