A discrete/continuous model of fruit promotion, advertising and response segmentation

Collection:

Agricultural Communications Documentation Center (ACDC)

Contributor:

Richards, Timothy J. (main author)

Format:

Journal article

Publication Date:

2000

Published:

USA

Location:

Agricultural Communications Documentation Center, Funk Library, University of Illinois

Related Item:

Agribusiness

Related Item Details:

16(2) : 179-196

Subject Term:

advertising, appeals (message), buyer behavior, buying behavior, commodity promotion, consumers, fruit, message content, promotion, marketing communication, apples