A discrete/continuous model of fruit promotion, advertising and response segmentation

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Richards, Timothy J. (author)
    Format:
    Journal article
    Publication Date:
    2000
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22414
    Journal Title:
    Agribusiness
    Journal Title Details:
    16(2) : 179-196
    Subject Term:
    advertising, appeals (message), buyer behavior, buying behavior, commodity promotion, consumers, fruit, message content, promotion, marketing communication, and apples

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