A target consumer profile and positioning for promotion of the direct marketing of fresh produce: A case study

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wolf, Marianne McGarry (author)
    Format:
    Journal article
    Publication Date:
    1997-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 111 Document Number: C10711
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    <28 (3): 11-17>
    Subject Term:
    consumers, direct marketing, fruit, horticulture, market analysis, marketing, promotion, vegetables, and farmer markets
    Notes:
    AgEcon Search: Research in Agricultural Economics

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