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    Start Over Collection Agricultural Communications Documentation Center (ACDC) Publication Year 2008 Subject Term advertising

    1. "The stuff you need out here": a semiotic case study analysis of an agricultural company's advertisements

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Irani, Tracy (author) and Rhoades, Emily (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36688
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    92(3-4)
    Notes:
    Via online. 14 pages.

    9. Agencies at the mic

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    National Association of Farm Broadcasting, Platte City, Missouri.
    Format:
    Report
    Publication Date:
    2008-11-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28500
    Notes:
    4 pages., Summary of an educational session at the 2008 NAFB convention, Kansas City, Missouri. "Top agency advertising and PR communications professionals share their insights about communications plans and strategies and what can enhance the agency-media relationship, grow business, and best serve clients."

    10. Agriculture magazine advertising, 2007-2008

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Business Media (author) and American Business Media, New York, New York.
    Format:
    Report
    Publication Date:
    2008-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 171 Document Number: C28811
    Notes:
    Via online. 1 page., Data from Business Information Network of ABM showing advertising pages and revenue in agriculture magazines, December 2007 and December 2008.

    11. Agro-food industry growth and obesity in China: what role for regulating food advertising and promotion and nutrition labelling?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hawkes, C. (author)
    Format:
    Journal article
    Publication Date:
    2008-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: C27216
    Journal Title:
    Obesity Reviews
    Journal Title Details:
    Vol. 9, Suppl. 1, pp. 151-161

    12. Alltech: making of a champion

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Lynn (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26981
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(1) : 64-65, 67
    Notes:
    Features an animal nutrition and health firm, Alltech, located in Lexington, Kentucky.

    13. An Educational Module for Enhancing Business Strategies for Web Sites of Small Rural Firms: An Experience Economy Approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jeong, Miyoung (author), Fiore, Ann Marie (author), and Niehm, Linda (author)
    Format:
    Journal article
    Publication Date:
    2008-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167 Document Number: C27846
    Journal Title:
    Journal of Extension
    Journal Title Details:
    Vol. 46, No. 3
    Notes:
    Online access

    14. Atypical agricultural careers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hoffman, Cynthia (author / AgCareers.com)
    Format:
    Journal article
    Publication Date:
    2008-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28281
    Journal Title:
    Agri Marketing
    Notes:
    Posted at http://www.agrimarketingdigital.com/?iid=9297, Pages 33-35 in 2008 Agribusiness Employer Guide, a special supplement of Agri Marketing magazine. One featured career involves an agricultural communicator who works with an advertising agency. Another involves an agricultural cartoonist.

    18. Blimp brings innovation, enables Syngenta to touch lives

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Richards, Julie (author)
    Format:
    Journal article
    Publication Date:
    2008-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28268
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(7) : 18-19
    Notes:
    Posted at http://www.agrimarketingdigital.com/, Describs a campaign by Syngenta that involves the AVICTA Complete Cotton blimp.

    30. Creative strategies in viral advertising: an application of Taylor's six-segment message strategy wheel

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Golan, Guy J. (author) and Zaidner, Lior (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36506
    Journal Title:
    Journal of Computer-Mediated Communication
    Journal Title Details:
    13(4) : 959-972

    32. Cygnus shtters 56-year-old food trade title: advertising was challenged, publisher says

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fell, Jason (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 129 Document Number: D11273
    Journal Title:
    Folio
    Notes:
    November 19 issue via online. 2 pages., "Cygnus Business Media this week folded its monthly food and agriculture group trade magazine, Frozen Food Age."

    33. Developing successful programs: focus on marketing to the rural lifestyler

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Roads, Craig (author), Mayfield, Laura (author), and Guse, Greg (author)
    Format:
    Journal article
    Publication Date:
    2008-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27301
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(2) : 26-28
    Notes:
    Posted at www.agrimarketing.com

    37. Extension's Role in Facilitating Collaborative Initiatives: Direct Marketing Farm Products on the Internet

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Thomson, Joan S. (author), Bagdonis, Jessica (author), and Altemose, Craig (author)
    Format:
    Journal article
    Publication Date:
    2008-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27678
    Journal Title:
    Journal of Extension
    Journal Title Details:
    Vol. 46, No. 2
    Notes:
    Online access

    40. Food and fuel campaign RFP

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Glover Park Group, Washington, D.C.
    Format:
    Proposal
    Publication Date:
    2008-03-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27777
    Notes:
    21 pages., Proposal from the Grover Park Group to the Grocery Manufacturers Association for a public relations campaign to reduce political and public support for the current corn-based ethanol policy.

    41. Highest scoring ag ads

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Semler, Jack (author / Readex Research)
    Format:
    Journal article
    Publication Date:
    2008-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28036
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(6) : 34-35
    Notes:
    Posted at http://www/agrimarketingdigital.com

    49. Lou Capozzi on "The new integrators"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Capozzi, Louis (author) and International Communications Consultancy Organisation, Hilversum, The Netherlands.
    Format:
    Commentary
    Publication Date:
    2008
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27605
    Notes:
    5 pages., "Finding holistic communications consultants in the changing world"

    50. Marketers and the ag media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Patterson, Dave (author), Reese, Pat (author), Christen, Laurie (author), and Dawson, Kim (author)
    Format:
    Journal article
    Publication Date:
    2008-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28034
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(6) : 30-32
    Notes:
    Posted at http://www/agrimarketingdigital.com