« Previous | of | Next »

Agencies at the mic

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
National Association of Farm Broadcasting, Platte City, Missouri.
Format:
Report
Publication Date:
2008-11-14
URL:
http://www.nafb.com/nafbfiles/agenciesatmic.htm
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169
Subject Term:
advertising, advertising agencies, campaign planning, campaigns, communication planning, Internet, media effectiveness, media relations, media selection, public relations, radio, roles, marketing communication
Notes:
4 pages., Summary of an educational session at the 2008 NAFB convention, Kansas City, Missouri. "Top agency advertising and PR communications professionals share their insights about communications plans and strategies and what can enhance the agency-media relationship, grow business, and best serve clients."