- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Peter, J. Paul (author) and Olson, Jerry C. (author)
- Format:
- Book
- Publication Date:
- 2008
- Published:
- USA: McGraw-Hill Irwin, New York City, New York.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25957
- Subject Term:
- advertising, attitudes, audience analysis, buyer behavior, buying behavior, consumer attitudes, decision making, environment, environmental communication, food, intercultural communication, marketing, marketing techniques, promotion, and marketing communication
- Notes:
- Eighth Edition. 555 pages.