- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Golan, Guy J. (author) and Zaidner, Lior (author)
- Format:
- Journal article
- Publication Date:
- 2008
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36506
- Journal Title:
- Journal of Computer-Mediated Communication
- Journal Title Details:
- 13(4) : 959-972
- Subject Term:
- advertising, animals, drink, e-mail, food, humor, Internet, interpersonal communication, television, video, tobacco, word-of-mouth marketing, branding, and viral
