Advertising's most important word

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bader, Jerry (author)
    Format:
    Commentary
    Publication Date:
    2008
    URL:
    http://www.mrpwebmedia.com/articles/adWord.html
    Published:
    USA: MRPwebmedia, Toronto, Canada.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 170 Document Number: C28543
    Subject Term:
    advertising, attitudes, campaigns, change, concepts, message content, persuasion, public attitudes, storytelling, and appeals
    Notes:
    3 pages.

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