- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Chan, Kara (author)
- Format:
- Journal Article
- Publication Date:
- 2008
- Published:
- China
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30211
- Journal Title:
- Journal of Consumer Marketing
- Journal Title Details:
- 25(2) : 74-84
- Subject Term:
- advertising, attitudes, children, China, credibility, credibility (media), rural-urban difference, television, television programming, youth, and brands
